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Advertising (with Foundation Year) BA (Hons)

University of East London


Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Docklands Campus

  • Study mode

    Full time

  • Start date

  • Duration

    4 Years

Course summary

Course summary

This four-year course is perfect if you want a degree in Advertising, but you don’t have the standard qualifications.

We prepare you for your degree during your Foundation year, bringing you up to speed with academic skills and a firm grounding in advertising. Then you can go on to do the full undergraduate degree.

And it’s an exciting degree to study. The world is filled with advertising, from street billboards to TV catchphrases, from the back of newspapers to the front of football shirts, from internet pop-ups to… well, anywhere with an empty space to fill. It’s a huge, rich part of our everyday life and cultural experience – and it’s changing fast.

At UEL, we offer you a unique insight into this exciting, swift-moving world. You’ll learn all about the advertising industry: what it does, how it works and how it’s changing in relation to the world that it shapes and that helps shape it.

You’ll learn about branding, market research techniques and digital media production, and take a detailed look at how today’s consumer society works.

Guided by industry experts, you’ll have the best chance not just to study but also to learn while at work in this ever-expanding industry.

You’ll be involved in work placements and consumer research projects. We’ll give you the chance to study everything from promotional media practices to photography and cultural theory while you also learn the best media and digital production skills.

What you'll learn

This fascinating and challenging course combines creative, theory-based learning with industry practice. It will give you a thorough grounding in advertising as a business as well as a deep understanding of consumer culture.

The course centres on four major areas: how the industry works, digital media production, social and market research techniques and theoretical examinations of culture and consumer society.

You'll explore the advertising business and topics surrounding it, such as branding, promotional communication, cultural theory, media planning, new media, social media and advertising creativity.


We pride ourselves on teaching such a range of key skills that you’ll find many doors to stimulating future employment open to you after graduation – and not just in advertising. UEL graduates have gone on to succeed in other areas such as market research, marketing and public relations.

That is, in part, down to the contacts you can make during the course. Many students have managed to land jobs after making an impact with employers during their work placements.

UEL advertising graduates have the advantage of enjoying a wealth of industry knowledge together with a deep understanding of consumer culture. So it’s little wonder our graduates are in demand to work in a range of promotional industries.

Tuition fees

Students living in United States
(international fees)

£ 12,100per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Guide UCAS points

64 UCAS points

This score is for guidance only - you should contact the university to find out their accepted grades for this course.

Chance of acceptance

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University information

University of East London

  • University League Table


  • Accommodation available
    Scholarships available
  • Campus address

    University of East London, Docklands Campus, 4-6 University Way, Newham, E16 2RD, England

Modules designed to address the demands of the market help students stand out, with industry placement options to supplement students’ learning.
One of the very few universities with on-campus accommodation in London, helping students make friends and settle in.
East London has plenty to offer. Explore vintage markets and Westfield shopping centre, enjoy nightlife in Shoreditch or sports at the Olympic Park.

Subject rankings

  • Subject ranking

    82nd out of 84 12

  • Entry standards

    / Max 200
    98 48%


  • Graduate prospects

    / Max 100
    58 58%


  • Student satisfaction

    / Max 5
    3.51 70%



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