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Business Management (Marketing) BA (Hons)

University of Westminster, London

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    16-SEP-24

  • Duration

    4 Years

Course summary

Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.

Application deadline

31 January

Tuition fees

Students living in United States
(International fees)

£ 15,400per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Westminster, London

University of Westminster, London

  • University League Table

    112th

  • Campus address

    University of Westminster, London, 101 New Cavendish Street, LONDON, CITY OF WESTMINSTER, W1W 6XH, England

The university has a strong reputation for being diverse and welcoming. It is home to students and staff from over 160 countries around the world.
Experienced lecturers use modern teaching methods, featuring teamwork, live industry briefs and opportunities to network with practising professionals.
Based in London, students have access to top employers and a vibrant cultural life including world-leading museums, galleries, libraries and music venues.

Subject rankings

  • Subject ranking

    88th out of 121 12

    68th out of 91 4

  • Entry standards

    / Max 214
    115 52%

    86th

  • Graduate prospects

    / Max 100
    53.0 53%

    90th

    20
  • Student satisfaction

    / Max 5
    3.77 75%

    99th

    17
  • Entry standards

    / Max 191
    114 56%

    66th

  • Graduate prospects

    / Max 100
    53.0 53%

    72nd

    6
  • Student satisfaction

    / Max 5
    3.76 75%

    75th

    22

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