This course covers areas like market research, consumer behaviour, brand management and customer relationship management. You’ll get to grips with the media, exploring integrated campaigns that balance traditional and digital channels. Advertising is a form of communication that has the purpose of promoting, selling or creating brand awareness of products or services to different groups of people. Advertising and brand management professionals are highly creative, have an excellent eye for detail, and are able to generate and execute ideas and have an acute awareness of how to use various types of media to target an audience with the right message.
The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning. Almost every business is a brand these days. Your skills as an expert brand builder will be in demand from a range of employers. We’ll prepare you for careers in advertising, digital media, broadcast, marketing and public relations. Our graduates are working in agencies like Carat Media and McCann Erickson or as part of in-house departments at companies like Jack Wills, Boots, and Kellogg’s. They’ve gained a diverse range of roles, from Account Manager to Search Consultant. Many of our graduates have gone on to set up their own businesses. Some become independent consultants on branding. Others have moved on to commercial sectors such as retail, sports, automotive or professional services.
- A level
- UCAS Tariff
- Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
- International Baccalaureate Diploma Programme
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- Access to HE Diploma
Grades / Points
This section explains how much you will need to pay in tuition fees to study this course at this university. Fees vary by country of residence so make sure you select which country of residence applies to you.
£9,250 per year
These are the tuition fees you pay if you are resident in England
About this University
Manchester Metropolitan University is one of the largest universities in the UK with a community of over 38,000 students. It balances a rich and proud heritage with a modern and ambitious approach, striving to disseminate knowledge and make higher education accessible to those with passion and potential.
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