Creative and Cultural Industries: Art Direction BA (Hons)

Kingston University

Key information

Data source: UCAS & IDP CONNECT

  • UCAS Course Code


  • Study mode


  • University Ranking


  • Subject Ranking


    3 (Art & Design)
  • Entry Standards

    The average UCAS tariff score of new students entering the university.

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  • Graduate Prospects

    A guide to the success of graduates on completion of their courses at the university.

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    / 100
  • Student Satisfaction

    A guide to how satisfied students are with the quality of teaching they receive.

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    / 5.00
  • Qualification

    BA (Hons)

  • Application deadline


    Read more: Applying to university

  • Start date


Course Summary

**Reasons to choose Kingston**– Kingston’s Stanley Picker Gallery and Dorich House Museum give you the opportunity to participate in events and gain curation experience.– You’ll develop professional skills in design, production and project management through our newly launched Creative Agency.– Kingston University is an associate of the Institute of Contemporary Arts (ICA) and the Creative Industries Federation (CIF). You’ll receive free ICA and CIF memberships, participate in seminars and events, and have the opportunity to become a Kingston/ICA intern.**About this course**This degree prepares you for a career in art direction in creative enterprises, such as advertising, fashion and media. You’ll develop your knowledge of these industries, exploring topics such as design theory, branding and strategy for creative organisations. You’ll examine art direction in depth, developing your understanding of what art direction brings to creative enterprises. You’ll be able to create effective advertising campaigns, visual identities and content creation for organisations and projects. There are opportunities to work on live projects with creative companies and institutions. You’ll interpret briefs and transform a company’s ideas into a coherent visual identity.

Entry Requirements

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UCAS Tariff

Grades / Points



Applicants will need a minimum of 112 tariff points from recognised level 3 qualifications. In additional candidates will need GCSE English at grades A*-C or comparable numeric scores under the newly reformed GCSE gradings.All application forms and personal statements will be read and considered and selected candidates invited for an interview. We are looking for creative, critical and ambitious students.We are keen to encourage students from a diverse range of backgrounds. Mature students and those with non-standard qualifications are welcome to apply and will be given the opportunity to meet with the course team to explore suitability and expectations.We are also looking for potential and applicants who do not meet the formal entry criteria may be considered if the course team judges the application demonstrates additional strengths or alternative evidence, for example related academic or work experience, the quality of the personal statement, a portfolio of practical work, a strong academic or professional reference, or a combination of these.

Tuition Fees

This section explains how much you will need to pay in tuition fees to study this course at this university. Fees vary by country of residence so make sure you select which country of residence applies to you.

£9,250 per year

country flag Students from England

These are the tuition fees you pay if you are resident in England

University information

University Ranking


About this University

Kingston University has an excellent record for teaching quality, aiming to develop potential, transform lives and improve the world around. Students have a choice of topics that reflect their interests and the demands of a modern workplace. Four teaching campuses are located in and around Kingston upon Thames, which is a lively, student-friendly riverside town just 30 minutes away by train from the capital.


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Kingston University Kingston upon Thames