/
We want YOU to participate in our next user workshop to help improve our site. Read more and sign up!  | No thanks

Digital Marketing Management BA (Hons)

Cardiff Metropolitan University

Choose study modeCourse Options

Select your preferred course from the options available below.

Full-time | Cardiff Met - Llandaff | 3 - 4 Years | 14-SEP-20
  • Full-time | Cardiff Met - Llandaff | 3 - 4 Years | 14-SEP-20
  • Sandwich | Cardiff Met - Llandaff | 4 - 5 Years | 14-SEP-20

Key information

Data source: UCAS & IDP CONNECT

  • UCAS Course Code

    N501

  • Study mode

    Full-time

  • University Ranking

    96th

    19
  • Subject Ranking

    77th

    4 (Marketing)
  • Entry Standards

    The average UCAS tariff score of new students entering the university.

    Read more

    111

  • Graduate Prospects

    A guide to the success of graduates on completion of their courses at the university.

    Read more

    68

    / 100
  • Student Satisfaction

    A guide to how satisfied students are with the quality of teaching they receive.

    Read more

    3.91

    / 5.00
  • Qualification

    BA (Hons)

  • Application deadline

    15-Jan

    Read more: Applying to university

  • Start date

    14-SEP-20

Course Summary

This degree at Cardiff Met has been developed in conjunction with the Institute of Direct and Digital Marketing (IDM) syllabuses and the needs of the digital industry. Digital marketing channels have revolutionized the manner in which all businesses - whether domestic or global, large or small independent enterprises - operate and market their business activities. An ever increasing number of organizations are embracing digital marketing platforms in order to enhance and support their core marketing communications objectives. As such digital marketing management has evolved from a peripheral element of organizational marketing to a pivotal ‘must do’ activity. Employers from all sectors of business are seeking out graduates with digital marketing skills in an endeavor to facilitate this knowledge base within their organizations. You will learn a wide range of key digital marketing tools and techniques including Digital Analytics, Search Marketing: Content and SEO & PPC and Mobile and Social Marketing.

Becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to gain employment in the marketing industry and has a great reputation for its vocational orientation. The BA (Hons) Digital Marketing Management degree will also enable you to use this knowledge to create a joined-up digital marketing plan. The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practice your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Our BA (Hons) Digital Marketing Management degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing. In addition to this you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM Pitch Competition. The Lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you. Upon graduating you will have the personal capabilities senior managers expect of a professional marketer: creative, commercially astute, inspiring and not risk adverse.

Entry Requirements

Choose qualification

A level
  • A level
  • Scottish Advanced Higher
  • UCAS Tariff
  • Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
  • OCR Cambridge Technical Diploma
  • OCR Cambridge Technical Extended Diploma
  • Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
  • Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
  • Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
  • GCSE/National 4/National 5
  • Access to HE Diploma
  • International Baccalaureate Diploma Programme

Grades / Points

BBC

Details

Other grade combinations totalling 112 points considered with a minimum of two C grades

Tuition Fees

This section explains how much you will need to pay in tuition fees to study this course at this university. Fees vary by country of residence so make sure you select which country of residence applies to you.

£9,000 per year

country flag Students from England

These are the tuition fees you pay if you are resident in England

University information

University Ranking

96th

About this University

Cardiff Metropolitan University is located in the exciting and lively city of Cardiff. It delivers practice-focused and professionally recognised education across its academic schools.

Address

Cardiff Met - Llandaff

Cardiff Metropolitan University

Western Avenue

Cardiff

CF5 2YB

UNITED KINGDOM