Sports Marketing Management (with Foundation Year) BA (Hons)

York St John University

Key information

Data source: UCAS & IDP CONNECT

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  • Qualification

    BA (Hons)

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Course Summary

This programme is a great opportunity to gain a degree if you are interested in developing an understanding of how to market sports activities and events. Throughout the course there is regular opportunity to engage with a range of practising Marketers in the field of sports, visit organisations, and meet employers and entrepreneurs, as well as taking part in work related experiences and internships. Sports Marketing is a growing industry locally, nationally and internationally. Studying on this course you will consider how marketing techniques impact on the commercial success of the Sports Industry. Whether your passion is business, sports or marketing, this degree provides you with the perfect opportunity to develop the knowledge and skills needed to flourish in sports marketing-related roles. The course makes extensive use of case study material and project work which enables you to engage with sports marketing as a discipline and as a practical business process.

As the global business environment continues to become increasingly competitive and challenging, businesses need to be more innovative, take more risks and develop sustainable business models that serve their customers and have a positive impact on society’s wellbeing. Our Business Degrees with Foundation Year ensure you have the core knowledge and skills to start your academic journey. You'll be well-equiped for your studies and have a strong knowledge-base from which to build and excel in your chosen course. The foundation year will suit those students who do not meet the standard entry criteria for the 3 year programme, but who wish to have the benefit of a University experience rather than study at College. The programmes will suit mature learners returning to education as well as students completing level 3 (A level / BTEC etc) qualifications. In particular it may also suit students who lack confidence in their preparedness for University study.

Entry Requirements

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UCAS Tariff
  • UCAS Tariff
  • GCSE/National 4/National 5

Grades / Points



from at least 2 A Levels or equivalent.

Tuition Fees

This section explains how much you will need to pay in tuition fees to study this course at this university. Fees vary by country of residence so make sure you select which country of residence applies to you.

£9,250 per year

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These are the tuition fees you pay if you are resident in England

University information

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About this University

York St John University supports students to embrace new opportunities and take on the world's challenges, through tailored learning built around their interests and ideas. Changing lives through education since 1841, its campus is just a stone's throw from York city walls, blending Victorian architecture with contemporary facilities. Students have all they need to push the boundaries of what's possible and achieve their aspirations.


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