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Brand and Marketing Management BA (Hons)

Cardiff Metropolitan University

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Full-time | Cardiff Met - Llandaff | 3 - 4 Years | 14-SEP-20
  • Full-time | Cardiff Met - Llandaff | 3 - 4 Years | 14-SEP-20
  • Sandwich | Cardiff Met - Llandaff | 4 - 5 Years | 14-SEP-20

Key information

Data source: UCAS & IDP CONNECT

  • UCAS Course Code

    N506

  • Study mode

    Full-time

  • University Ranking

    96th

    19
  • Subject Ranking

    77th

    4 (Marketing)
  • Entry Standards

    The average UCAS tariff score of new students entering the university.

    Read more

    111

  • Graduate Prospects

    A guide to the success of graduates on completion of their courses at the university.

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    68

    / 100
  • Student Satisfaction

    A guide to how satisfied students are with the quality of teaching they receive.

    Read more

    3.91

    / 5.00
  • Qualification

    BA (Hons)

  • Application deadline

    15-Jan

    Read more: Applying to university

  • Start date

    14-SEP-20

Course Summary

The BA (Hons) Brand and Marketing Management at Cardiff Met offers a defined pathway to become a Branding specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a branding and marketing career.The degree has been designed to enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Branding campaigns and has been awarded the CIM 'Graduate Gateway' status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. This course offers an emphasis on the professional management of brands and the creation of brands in a global marketplace. Creativity is a highly valued attribute in the branding industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials. Having a strong brand is invaluable in the modern marketplace as it guides customers understanding of the business. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools. Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing’ approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation - just read Nick Saunders story. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. For those who wish, there is the additional opportunity to take a sandwich degree in which the third year could be spent undertaking an appropriate marketing industry placement. Cardiff School of Management has a dedicated work placement team to help you.This programme is subject to validation for September 2019 entry and the information provided may be subject to change. All new programmes at the University must undergo validation, the purpose of which is to ensure that the proposed programme is aligned to the University's Mission and its content reflects appropriate levels of academic standards and quality.

Entry Requirements

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A level
  • A level
  • Scottish Advanced Higher
  • UCAS Tariff
  • Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)
  • OCR Cambridge Technical Diploma
  • OCR Cambridge Technical Extended Diploma
  • Pearson BTEC Level 3 National Diploma (first teaching from September 2016)
  • Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
  • Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015)
  • GCSE/National 4/National 5
  • Access to HE Diploma
  • International Baccalaureate Diploma Programme

Grades / Points

BBC

Details

Other grade combinations totalling 112 points considered with a minimum of two C grades

Tuition Fees

This section explains how much you will need to pay in tuition fees to study this course at this university. Fees vary by country of residence so make sure you select which country of residence applies to you.

£9,000 per year

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These are the tuition fees you pay if you are resident in England

University information

University Ranking

96th

About this University

Cardiff Metropolitan University is located in the exciting and lively city of Cardiff. It delivers practice-focused and professionally recognised education across its academic schools.

Address

Cardiff Met - Llandaff

Cardiff Metropolitan University

Western Avenue

Cardiff

CF5 2YB

UNITED KINGDOM