Marketing with Public Relations BA

Sheffield Hallam University

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Full-time | Main Site | 3 Years | 21-SEP-20
  • Full-time | Main Site | 3 Years | 21-SEP-20
  • Sandwich | Main Site | 4 Years | 21-SEP-20

Key information

Data source: UCAS & IDP CONNECT

  • UCAS Course Code


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    3 (Communication & Media Studies)
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    / 100
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    / 5.00
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Course Summary

- Acquire a sound foundation in marketing — gaining fundamental and contemporary knowledge.- Experience useful PR modules which equip you for industry.- Develop the digital communication skills that employers are looking for.- Learn to safeguard reputations, and understand why organisations value them.- Achieve professional recognition from the Chartered Institute of Marketing (currently at the application stage).The dynamic, fast-paced marketing and PR industries have never been so closely connected — graduates of the subjects are expected to have skills and attributes for both fields. On this course, you'll cover everything from crisis management to creative skills, and prepare yourself to innovate and communicate in a range of exciting settings.**How you learn**You learn through a mixture of tutor-directed learning and student-led exercises and activities. You will be taught by tutors who have real world experience in different sectors of business.Assessment is both formative and summative, and is supported through timely and meaningful feedback.For each assessment you receive written feedback from tutors whilst less formal feedback may be given by your peers. Self-evaluation is also encouraged.Throughout the course, you'll learn fundamental and specialist skills for marketing and PR, which will be cemented by live projects, guest lectures and placement opportunities.**You learn through**- lectures, workshops and seminars- guest lectures from PR and Marketing industry experts- collaborative activities- research tasks- attendance at industry events- portfolios building**Applied learning****Work placements**You will have the opportunity to arrange a paid year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. Other marketing graduates have gone on to work for McCann Erikson, Uber Agency, WDMP**Live projects**You will have the opportunity to arrange a year-long work placement in between your second and third years. This gives you a real-world experience to prepare you for your future career. **Field trips**Marketing students are all eligible to join the Marketing Society, which organises field trips throughout the year. There are also PR field trips that have included visits to industry events run by professional associations, and a trip to Malaysia to learn about the country's PR industry run through Sheffield Hallam University's #GoGlobal scheme. **Networking opportunities**Your lecturers are actively involved in the marketing and PR industries and related academic research. This gives them access to useful contacts and a contemporary understanding of industry practice, which feeds into the teaching on the course. The course features guest speakers from the national and international PR and marketing industries.You also have the opportunity to attend conferences and events designed to offer you valuable additional professional insight and the chance to network with experts in the industry (there may be an additional charge for these) including a number of Sheffield Hallam University industry events such as Grad Talk and Pathways held on campus throughout the course.

Entry Requirements

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  • GCSE/National 4/National 5
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Grades / Points



This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:BBC at A LevelDMM in BTEC Extended Diploma.A combination of qualifications, which may include AS levels, EPQ and general studies

Tuition Fees

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£9,250 per year

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These are the tuition fees you pay if you are resident in England

University information

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About this University

Sheffield Hallam is one of the UK's largest universities, set in the heart of Sheffield where one in ten residents are students. Offering a wide range of courses at all levels, the university prides itself on applied learning – with 24,000 placements a year in over 1,000 organisations like BBC, Sony, NHS and Rolls-Royce. It is one of the UK's largest providers of health and social care courses, teacher training, and sport and physical activity.


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S1 1WB