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- Marketing with Psychology BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
SEP-24
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Duration
3 Years
Course summary
- Explore the fast-paced world of marketing through the lens of psychology.- Gain in-depth marketing knowledge, exploring future-facing strategies and media.- Apply psychological theory to marketing practice to design customer-centric campaigns.- Complete placements and internships with leading organisations and agencies. - Join a dynamic hub of creatives and entrepreneurs in our award-winning enterprise centre.You’ll experience how the disciplines in our BA (Hons) Marketing with Psychology degree complement each other – from consumer psychology and behaviour to the psychology of marketing and management. You’ll develop the skills to work as a marketing specialist within innovative fields, such as content design, customer research, brand development and marketing strategy.
How you learnAll our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive.Based in our Sheffield Business School, you’ll join a global community where business leaders, researchers and 7,000 business students all come together to solve problems and make things better. Our academics are highly skilled professionals, bringing their industry expertise, research and cutting-edge knowledge into the classroom.You learn through:- On-campus lectures, seminars and tutorials - Digital learning platforms- Industry visits and field trips- Independent study- Live consultancy projects- Practice-based learning and group work - Simulated work environments- Problem-solving workshops- Class debates- Guest talks from industry experts
Key themesAs the course begins, you’ll learn the foundations of marketing theory and explore how market research, customer insights and competitor analysis are used to build successful strategies. You’ll go on to study the science of brand management and influencers and find out why great marketing puts the audience at the centre of its design.You’ll understand how people respond to marketing and explore ethical issues around off and online behaviours. Further topics include social and positive psychology, management and marketing strategy, psychology of marketing and management and marketing consultancy. As the course progresses, you can direct your own learning with a broad range of optional modules developing specialist skills for the career you want. We’ll encourage an insightful, inclusive and responsible mindset, helping you develop the curiosity, creativity and digital skills you need to get ahead.
Applied learningWe think the best way to learn something is to do it in the real world. That means putting learning into practice through placements, internships and real-world consultancy projects through our global network of leading businesses.
PlacementsYou’ll have the opportunity to arrange a year-long work placement between your second and third years. This gives you valuable work experience to prepare you for your future career and allows you to graduate with an Applied Professional Diploma to add to your CV. A sandwich placement is recognised as the ‘gold standard’ opportunity to apply your knowledge within an industry of your choice.You’ll also have summer and winter school opportunities in a variety of locations. Recently these have included France, Germany, Spain and Morocco. You might even be eligible to study abroad for a semester at one of our partner universities in Europe, the US, Australia and beyond.
Application deadline
31 January
Tuition fees
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£ 16,655per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
UCAS Points : 112 - 120
This must include at least 64 points from 2 A Levels or equivalent BTEC qualifications. For example:-BBC-BBB at A Level-DDM in BTEC Extended Diploma-Merit overall from a T level qualification-A combination of qualifications, which may include AS levels, EPQ and general studies
VIEW MOREUniversity information
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University League Table
63rd
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Campus address
Sheffield Hallam University, City Campus, Howard Street, Sheffield, Sheffield, S1 1WB, England
Subject rankings
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Subject ranking
43rd out of 91 14
73rd out of 118 20
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Entry standards
/ Max 191114 56%66th
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Graduate prospects
/ Max 10088.0 88%8th
28 -
Student satisfaction
/ Max 53.98 80%34th
25 -
Entry standards
/ Max 215119 56%86th
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Graduate prospects
/ Max 10052.0 52%80th
10 -
Student satisfaction
/ Max 53.74 75%84th
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