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- Manchester Metropolitan University
- Fashion Marketing BSc (Hons)
Course options
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Qualification
Bachelor of Science (with Honours) - BSc (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
SEP-24
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Duration
3 Years
Course summary
BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices.Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message.
FEATURES AND BENEFITS-
Manchester and beyond– Our network spans the globe, and includes placements, collaborations and live briefs from partner universities, workshops and design studios in China, India, Japan, Norway, Australia, France and beyond.-
Collaborative spirit– Work with students from across the Fashion Institute on inter-disciplinary projects, honing essential creative skills needed for the growing creative economy.-
Cutting-edge facilities– Make use of our dedicated workshops and Mac suites with industry-standard software, all staffed by our helpful and knowledgeable technical support team.-
Your personal brand– develop your professional profile with specialised units to prepare you for work experience and employment.
Application deadline
31 January
Tuition fees
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£ 18,500per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information
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University League Table
60th
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Campus address
Manchester Metropolitan University, All Saints Building, All Saints, Manchester, Manchester, M15 6BH, England
Subject rankings
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Subject ranking
22nd out of 84 12
26th out of 91 18
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Entry standards
/ Max 222150 63%22nd
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Graduate prospects
/ Max 10059.0 59%51st
4 -
Student satisfaction
/ Max 54.01 80%36th
36 -
Entry standards
/ Max 191127 62%41st
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Graduate prospects
/ Max 10086.0 86%10th
35 -
Student satisfaction
/ Max 53.89 78%50th
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