Accountancy and Marketing BAcc (Hons)

Accountancy – a qualification you can count on Studying the Bachelor of Accountancy (BAcc) course you will learn that accounting concerns the preparation, presentation and interpretation of financial information to enable investors, lenders, management, employees, government and others to make effective decisions. Accountants are required to register and pass examinations of a recognised professional accountancy body. Having our degree behind you will take you some way to achieving this, as you will gain significant exam exemptions from your chosen professional body’s scheme, allowing you to work at an advanced level earlier. We follow our students’ progress from Year 1 to graduation and aim to enhance their learning experience by offering social events throughout their study which include presentations from professional bodies. The employability of our students is a particular priority to us and one of our Year 3 modules, Accounting Information and Employment, has a particular focus on this. We have a focused involvement from professional accounting bodies, including ACCA and CIMA. A Year 4 optional module reflects the research interests of our staff and includes such diverse areas as sustainability, corporate governance and international finance. During the degree, students participate in a personal and professional development module with a focus on developing key skills that employers are looking for, as well as helping students prepare for, and make the effective transition into the workplace. Every business has end users – or customers – and every successful business correctly identifies its customers and strives to deliver what they want, in order to keep them. Marketing is at the centre of what businesses do. It helps organisations work out how they can identify and satisfy customer needs using strategic thinking, business acumen and carefully designed communications. As you progress through your Marketing degree, you will have the opportunity to develop the following practical skills and attributes that are much sought after by prospective employers:Communication – the various essays, reports, examinations and presentations required throughout your studies will develop your ability to communicate effectively in a business setting. Team work – working in a group is an essential part of your Marketing degree, both during business simulation activities, as well as group debates and undertaking ‘live’ research projects for local businesses. This also builds on successful negotiation and influencing skills. Research and analysis – these skills develop as you progress through each year of your course, culminating in a significant piece of research for your Honours dissertation. By the time you graduate you’ll be able to write marketing research proposals for both commercial and academic purposes.