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Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Coventry University
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Study mode
Full time
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Start date
14-SEP-26
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Duration
3 Years
Course summary
Develop creative, strategic and digital skills for planning and delivering advertising and marketing campaigns in the media landscape. Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. With a strong focus on digital communication and customer engagement, you’ll have the opportunity to explore areas such as: content marketing and brand storytellingintegrated digital campaigns and omnichannel strategies community building and social media engagement Big data and marketing analytics for strategic decision-making crisis communication and reputation management.The course is designed to support your development as an ethical and socially responsible communicator, with an emphasis on global awareness. You’ll be encouraged to engage with emerging trends and technologies and to build skills that can support creative and informed decision-making in a dynamic industry.
Why study this coursePractice-led learning: design compelling advertising campaigns in a globally connected world. Learn to engage diverse audiences with culturally sensitive, authentic communication that builds lasting brand trust. Innovative thinking: apply core marketing principles to real-world challenges. Use data analytics to inform digital strategies. Gain confidence in campaign planning, channel management and key areas such as social media marketing, SEO and integrated communications. Hands-on practice: boost your digital literacy through practical experience in campaign design, execution and evaluation. Work with industry-standard software in our specialist DigiComm Lab to develop the skills employers value. Networking for the future: connect with international alumni and industry professionals through guest speaker events and collaborative projects. Build your professional network and gain insights into global career opportunities. Please visit our website for latest information.
Application deadline
14/01/2026
Tuition fees
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- Panama
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- Peru
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- Republic of Ireland
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Information not available
Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
- A level
- A level
- Scottish Higher
- Scottish Higher
- UCAS Points
- UCAS Points
- Access to HE Diploma
- Access to HE Diploma
- GCSE/National 4/National 5
- GCSE/National 4/National 5
- International Baccalaureate Diploma Programme
- International Baccalaureate Diploma Programme
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
- Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
A level : BBB
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University information
Coventry University
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University League Table
57th
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Campus address
Coventry (Main Campus), Priory Street, Coventry, West Midlands, CV1 5FB, United Kingdom
Subject rankings
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Subject ranking
75th out of 93 6
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Entry standards
/ Max 198102 52%74th
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Graduate prospects
/ Max 10068.0 68%44th
16 -
Student satisfaction
/ Max 43.15 79%39th
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