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Advertising and Digital Marketing - BA (Hons)

Coventry University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    3 Years

Course summary

The Advertising and Digital Marketing BA (Hons) degree is an integrated course combining advertising and digital marketing theory and practice. The course has a particular focus on online communication and customer engagement across a variety of digital platforms and organisational settings including global multi-national organisations, national public and private sectors, small and mid-size enterprises (SMEs), non-profit, non-governmental organisations (NGOs) and charities.You can expect to gain expertise and confidence in search engine optimisation, content management, creative integrated communications, social media marketing, big data analysis, campaign planning and channel management as well as knowledge and application of key concepts and practice within the broader marketing discipline.3 years full-time

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 16,800per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

Coventry University

  • University League Table

    59th

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

In 2023/24, Coventry University Group had 50,000+ global learners.
Coventry University has a strong international outlook, attracting international students and staff and collaborating with overseas partners.
International students can access a number of scholarships, bursaries and discounts to help fund their studies.

Subject rankings

  • Subject ranking

    69th out of 90 9

  • Entry standards

    / Max 211
    118 56%

    51st

  • Graduate prospects

    / Max 100
    67.0 67%

    60th

    2
  • Student satisfaction

    / Max 4
    3.15 79%

    35th

    19

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