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Advertising and Digital Marketing - BA (Hons)

Lancaster University

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Lancaster University

Course options

2 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Campus

  • Study mode

    Full time

  • Start date

    28-SEP-26

  • Duration

    3 Years

Course summary

BSc Advertising and Digital Marketing will provide you with real-world hands-on experience in advertising and digital marketing. The focussed curriculum will enable you to develop a mix of creative and analytical skills for success in advertising, marketing communications, social media and digital marketing.


Why Lancaster?

You will learn proven techniques and the power of great advertising in the digital world, enabling you to work within all aspects of marketing communications.This course is taught by academics who are experts in their field, many of whom have significant professional advertising and digital marketing experience. You will gain a firm grounding in advertising, communications, and digital marketing from a practical, theoretical, and critical perspective by choosing to study topics such as:- Current communication theories and methods- Media planning- Digital and social media marketing- Communications research- Influencer marketing- Artificial Intelligence (AI)You will develop the key skills employers value as you work on a real-life project for various types of agencies, including advertising, design, digital marketing, and media firms. In the past, we have collaborated with well-known agencies and businesses such as OMD, Essence Mediacom, Ogilvy & Mather, Leo Burnett, Saatchi & Saatchi, Molson Coors, and BT.This experience is invaluable for building professional contacts, enhancing your CV, and advancing your career in the advertising industry.


Theory into practice

As part of your studies, we invite guest speakers from some of the UK's leading advertising, marketing, and design agencies and leaders from brand-owning organisations. Many of these speakers are alumni of the Advertising degree at Lancaster and are now prominent figures in the industry.


Important Information

For the most up-to-date course information and more details, we recommend that you revisit our website before submitting your application.

Tuition fees

Students living in United States
(International fees)

£ 25,450per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

Lancaster University

Lancaster University

Lancaster University

  • University League Table

    10th

  • Campus address

    Main Campus, Lancaster, Bailrigg, Lancaster, Lancashire, LA1 4YW, United Kingdom

VIEW PROFILE
Lancaster's community consists of students from over 100 countries, giving students the chance to make lifelong connections that cross borders and cultures.
The university offers wellbeing, financial, careers and visa application support for international students.
Multiple international societies help bring people together to celebrate and share culture.

Subject rankings

  • Subject ranking

    Marketing

    8th out of 90 1

  • Entry standards

    / Max 211
    148 70%

    18th

  • Graduate prospects

    / Max 100
    85.0 85%

    13th

    5

  • Student satisfaction

    / Max 4
    3.19 80%

    22nd

    27

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