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Advertising & Digital Marketing BA (Hons)

University of Northampton

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UCAS CODE: N564

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    20-SEP-21

  • Duration

    3 Years

Course summary

Experiences are at the heart of this degree programme. As well as the regular guest speakers and industry visits you would expect, we work on real projects with real marketing budgets, operating as an extension of a marketing department even in the first year. Typically students are set a brief and then develop and pitch their concept. They then work within brand guidelines, sometimes appointing suppliers such as photographers or design agencies to deliver the project.This is an exciting time to enter the marketing communication industry; advertisers have an ever-expanding choice of on and offline media to choose from to convey the messages they create. You will work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your programme. Culminating in a pitch to clients of a top global agency this is a very practical preparation for work in advertising and digital marketing roles.As a student on the Advertising and Digital Marketing course, you will also have the opportunity to join the wider study trip to New York. The New York trip will give you the chance to network and go behind-the-scenes with advertising and marketing professionals at a range of different businesses. These usually include fashion brands, advertising agencies and financial institutions. ✱All trips subject to national and local Covid-19 guidelines and restrictions. See our situation updates page for more on the University’s response to Covid-19: https://www.northampton.ac.uk/about-us/situation-updates/.There is also the option to complete a year’s work placement to prepare you for your future career.**By studying at the University of Northampton, you can be sure that:**- You will experience student life at the University’s £330 million Waterside Campus. Come along to an Open Day and find out more. - Students enrolling on this course at Northampton will be provided with their own brand new laptop* to keep at no additional cost. All sports clubs and societies are free to join at Northampton and every essential course text book is available via the library, meaning you won’t have to purchase copies. For more information on this visit our website (northampton.ac.uk/benefits).- Based on the evidence available, the Teaching Excellence Framework (TEF) Panel judged that the University of Northampton delivers consistently outstanding teaching, learning and outcomes for its students. It is of the highest quality found in the UK.- Our expert academics teach in small groups supported with one to one assistance. Our academics and students form a tight bond, providing individualised support and guidance whilst challenging students academically.- We invest more money into your education than 90% of Universities in the UK** - Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. **The Northampton Employment Promise** - In fact, we’re so confident in our careers and employability support that if you achieve at least a 2:2 degree and complete either our Employability Plus Gold programme or achieve a Changemaker Gold Certificate during your time studying with us, but still haven’t secured full-time employment 12 months after graduating, we will secure a three – six month paid internship for you or support you into postgraduate study.✱ eligibility criteria and terms and conditions apply. See northampton.ac.uk/benefits for more information✱✱ source: Guardian University League Table 2020

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 12,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Northampton

  • University League Table

    109th

  • Campus address

    Main Site, The University of Northampton, Waterside Campus, Northampton, Northamptonshire, NN1 5PH, England

Subject rankings

  • Subject ranking

    66th out of 84 10

  • Entry standards

    / Max 200
    92 45%

    78th

    3
  • Graduate prospects

    / Max 100
    70 70%

    52nd

  • Student satisfaction

    / Max 5
    3.85 77%

    68th

    48

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