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- University of Hertfordshire
- Advertising and Digital Marketing - BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
De Havilland - campus
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Study mode
Full time
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Start date
28-SEP-26
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Duration
3 Years
Course summary
Embrace your creativity and learn how to make it commercially viable. This Advertising and Digital Marketing course gives you a step up into this imaginative and innovative field, as you learn how to attract and engage an audience. The digital age has changed how brands and audiences talk to each other. By learning how to captivate an audience, you'll gain valuable experience in this cutting-edge sector. Fine-tune your creativity as you learn to appreciate what makes marketing magical, delving deep into the customer journey and how to market to them, on a global basis. Explore the ins and outs of creative advertising in the real world, and equip yourself with the knowledge, tools and resources to fully grasp the significance it has for modern businesses. Nurture your imagination with a variety of engaging and relevant modules. Embrace topics such as content creation, consumer behaviour, advertising planning and the future of marketing. Embrace techniques to engage readers with content that draws them in and convinces them to take action. Develop specialist marketing skills such as branding, search marketing and visual marketing. Get to grips with real-world marketing challenges, such as sustainability and digital effectiveness, through live projects and practical assessments.At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster.Sandwich, 4 Years.
Tuition fees
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£ 17,450per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information
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University League Table
82nd
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Campus address
University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, United Kingdom
Subject rankings
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Subject ranking
61st out of 90 8
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Entry standards
/ Max 211120 57%45th
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Graduate prospects
/ Max 10070.0 70%54th
23 -
Student satisfaction
/ Max 43.27 82%9th
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