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Advertising and Marketing BA (Hons)

Lancaster University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    OCT-21

  • Duration

    3 Years

Course summary

Do you want to study business in a way that harnesses your creativity? Every organisation needs marketing, from sportswear manufacturers to technology start-ups to not-for-profit organisations like a children’s charity. The global spend on advertising is worth billions of pounds on an annual basis and we all see thousands of adverts every day. The growth of artificial intelligence, social media and vlogger influencers make this an exciting time to work in advertising and marketing.

Compared to our BSc Marketing degree, this degree enables you to focus more on how marketers communicate what they have to offer to consumers, whilst still offering a comprehensive marketing education with a large degree of choice in the modules that you study. These modules cover current communication theories and methods, alongside other critical marketing subjects such as Consumer Behaviour, Brand Strategy and Market Research.

Our modules are taught by academics who are experts in their specific field, with many having significant professional advertising and business experience. You will gain a firm grounding in all aspects of advertising and marketing theory, and understand how these theories work in practice, developing the key skills that are valued by industry employers.

We welcome guest speakers from some of the UK’s top advertising, marketing and design agencies as well as leaders from brand owning organisations. In your final year you will work on a real-life advertising project for an advertising, design or media agency, and in the past these have included Saatchi & Saatchi, BT and HoWoCo amongst others. Such experience is invaluable for building contacts, strengthening your CV and taking the next step into the advertising industry.

Careers

Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Over 90% of our students typically get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's.

Recent Marketing graduates have started their careers as market researchers, assistant brand managers, e-marketing executives and marketing consultants while Advertising and Marketing alumni have found work with a variety of businesses and creative agencies in account management, research, media planning and buying, and digital advertising roles.

Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.

Application deadline

15 January 2020

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Lancaster University

  • University League Table

    8th

  • Campus address

    Lancaster University, Bailrigg, Lancaster, Lancashire, LA1 4YW, England

Students from over one hundred countries study at the Lancaster campus. An open and welcoming community, equality and diversity are valued.
Lancaster University offers students a range of high-quality, safe and comfortable accommodation.
Lancaster University campus has a vast array of facilities including shops, banks, hairdressers and coffee shops.

Subject rankings

  • Subject ranking

    6th out of 84 2

  • Entry standards

    / Max 200
    147 72%

    14th

  • Graduate prospects

    / Max 100
    90 90%

    3rd

  • Student satisfaction

    / Max 5
    4.09 82%

    22nd

    14

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