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Advertising and Marketing Communications BA (Hons)

De Montfort University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Leicester Campus

  • Study mode

    Full time

  • Start date

    SEP-24

  • Duration

    3 Years

Course summary

This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.It provides a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years. Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.


Key features:

- DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.- This degree is recognised by the CIPR (Chartered Institute of Public Relations) allowing students the opportunity to become a member for only £35 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.- Working in partnership with key industry partners like the Taylor Bennett Foundation and a raft of regional and national agencies, this degree provides students with an accurate picture of working in contemporary agencies.- Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.- With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.- This course covers a wide variety of modular content, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media and Influencer Marketing, with students often working on live campaign briefs provided by real companies.- Enjoy an international experience linked to your studies with our DMU Global programme. In the current environment, we are offering virtual experiences, for example with our own campus in Dubai. Previous trips have also included New York, Copenhagen, Paris, Athens, India, Berlin and San Francisco.


For further information on the advanced entry options for this course please visit the DMU website:

https://www.dmu.ac.uk/study/pre-edu-2030/advertising-and-marketing-communications-ba-degree/advertising-and-marketing-communications-ba-hons.aspx

Application deadline

31 January

Tuition fees

Students living in United States
(International fees)

£ 15,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112

from at least two A Levels.Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.

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University information

De Montfort University

  • University League Table

    109th

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

The only UK university that's an ambassador for one of the UN Sustainable Development Goals, and one of 39 UK unis to achieve a Race Equality Charter Mark.
Through DMU Global, students can travel cheaply, learn, gain new skills and make memories – DMU has recently taken students as far as LA, Fiji and Seoul.
DMU buildings range from the historic 14th-century to contemporary 21st-century creations, and university life is enriched by students from 140 nations.

Subject rankings

  • Subject ranking

    90th out of 95 13

    61st out of 91 18

  • Entry standards

    / Max 210
    110 53%

    82nd

  • Graduate prospects

    / Max 100
    58.0 58%

    52nd

    16
  • Student satisfaction

    / Max 5
    3.73 75%

    79th

    15
  • Entry standards

    / Max 191
    107 52%

    79th

  • Graduate prospects

    / Max 100
    79.0 79%

    27th

    32
  • Student satisfaction

    / Max 5
    3.81 76%

    67th

    1

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