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Advertising and Marketing Communications BA (Hons)

De Montfort University

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Leicester Campus

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    3 Years

Course summary

Overview

This accredited course is designed to give you a solid understanding of the strategic side of marketing and the creative side of advertising. Modules such as Advertising and Promotion will teach you how to develop an integrated marketing campaign similar to those required by industry. You will also learn how to develop communication messages and undertake digital and traditional media planning.

You will also benefit from a strong academic and theoretical background through modules such as Brand Management, which aims to equip you with an understanding of the models and frameworks necessary to develop and grow brands in a variety of organisational contexts.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 21%
  • Coursework: 79%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre
  • Chartered Institute of Marketing (CIM) Dual Award Status, providing you with exemptions from half of the CIM Professional Diploma in Marketing (subject to module selection)

Institute of Direct Marketing (IDM) Key Educational Partner, enabling you to study the IDM Certificate in Direct and Digital Marketing alongside your degree (subject to module selection)

Graduate careers

A degree in Advertising and Marketing Communications opens up a whole range of career opportunities such as account management, digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

You could find yourself developing new products, planning social media campaigns, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.

Recent graduates have progressed to professional roles such as product marketing manager at NaturalMotion, CRM executive at Hearst Magazines, marketing analyst at Bank of Ireland, and account executive at We Launch.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 14,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112

from at least two A Levels.Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.

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University information

De Montfort University

  • University League Table

    81st

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

Enthusiastic, dedicated lecturers who have excelled in achieving National Teaching Fellowship awards.
A fully transformed campus based in the heart of the welcoming and multicultural city of Leicester, renowned for its diversity and culture.

Subject rankings

  • Subject ranking

    29th out of 97 3

    32nd out of 84 2

  • Entry standards

    / Max 190
    104 51%

    78th

    8
  • Graduate prospects

    / Max 100
    75 75%

    13th

  • Student satisfaction

    / Max 5
    4.01 80%

    50th

    14
  • Entry standards

    / Max 200
    105 51%

    67th

    2
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    4.03 81%

    34th

    6

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