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- De Montfort University
- Advertising and Marketing Communications BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Leicester Campus
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Study mode
Full time
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Start date
SEP-24
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Duration
3 Years
Course summary
This course is aimed at preparing you for a career in a wide range of marketing communications disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.It provides a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, on top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years. Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at the likes of Bosch and Samsung.
Key features:- DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.- This degree is recognised by the CIPR (Chartered Institute of Public Relations) allowing students the opportunity to become a member for only £35 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.- Working in partnership with key industry partners like the Taylor Bennett Foundation and a raft of regional and national agencies, this degree provides students with an accurate picture of working in contemporary agencies.- Our DMU Works team offer support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.- With the support of our careers and employability team, our graduates have gone on to careers in globally renowned organisations. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.- This course covers a wide variety of modular content, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media and Influencer Marketing, with students often working on live campaign briefs provided by real companies.- Enjoy an international experience linked to your studies with our DMU Global programme. In the current environment, we are offering virtual experiences, for example with our own campus in Dubai. Previous trips have also included New York, Copenhagen, Paris, Athens, India, Berlin and San Francisco.
For further information on the advanced entry options for this course please visit the DMU website:https://www.dmu.ac.uk/study/pre-edu-2030/advertising-and-marketing-communications-ba-degree/advertising-and-marketing-communications-ba-hons.aspx
Application deadline
31 January
Tuition fees
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£ 15,750per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
Choose a qualification
QUALIFICATION TYPE
UCAS Points : 112
from at least two A Levels.Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.
VIEW MOREUniversity information
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University League Table
109th
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Campus address
De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England
Subject rankings
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Subject ranking
90th out of 95 13
61st out of 91 18
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Entry standards
/ Max 210110 53%82nd
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Graduate prospects
/ Max 10058.0 58%52nd
16 -
Student satisfaction
/ Max 53.73 75%79th
15 -
Entry standards
/ Max 191107 52%79th
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Graduate prospects
/ Max 10079.0 79%27th
32 -
Student satisfaction
/ Max 53.81 76%67th
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