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Advertising and Marketing MA

Coventry University

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Coventry University

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

Overview

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.

Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.

Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.

This course is accredited and recognised by Chartered Management Institute (CMI) & Chartered Institute of Marketing (CIM).

Career prospects

Graduates of this course can pursue a wide range of career opportunities in marketing or advertising agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.

You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.

Tuition fees

Students living in United States
(international fees)

£ 17,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table

    54th

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Currently more than 13,000 international and EU students study across the university’s UK campuses. 17,000 more study in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement with an international dimension via the international experience scheme.

Subject rankings

  • Subject ranking

    33rd out of 84 5

  • Entry standards

    / Max 200
    122 60%

    37th

    3
  • Graduate prospects

    / Max 100
    82 82%

    18th

  • Student satisfaction

    / Max 5
    3.91 78%

    61st

    37

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