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- Advertising and Marketing MA
Course options
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Qualification
MA - Master of Arts
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Location
Coventry University
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Study mode
Full time
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Start date
SEP-21
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Duration
1 year
Course summary
Overview
Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.
Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.
Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.
This course is accredited and recognised by Chartered Management Institute (CMI) & Chartered Institute of Marketing (CIM).
Career prospects
Graduates of this course can pursue a wide range of career opportunities in marketing or advertising agencies, in-house marketing departments or the rapidly expanding digital, direct and interactive marketing industry.
You will have the support of dedicated employment staff, who are industry trained, and our well-established employment unit, the Talent Team, has staff based with Coventry Business School who have an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Talent Team provide a wide range of support services to help you plan and prepare for your career.
Modules
Tuition fees
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£ 17,900per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
54th
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Campus address
Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England
Subject rankings
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Subject ranking
33rd out of 84 5
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Entry standards
/ Max 200122 60%37th
3 -
Graduate prospects
/ Max 10082 82%18th
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Student satisfaction
/ Max 53.91 78%61st
37