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- Advertising and Marketing MA
Course options
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Qualification
MA - Master of Arts
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Location
University of Leeds
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Study mode
Full time
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Start date
27-SEP-21
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Duration
12 months
Course summary
Overview
Our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.
Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.
The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.
Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.
Learning and teaching
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.
On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.
Assessment
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Career opportunities
Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.
Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising, digital and marketing communications sectors, retailers, communications groups, commercial banks, education and recruitment agencies.
Modules
Tuition fees
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£ 25,250per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information

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University League Table
16th
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Campus address
University of Leeds, Woodhouse Lane, Leeds, Leeds, LS2 9JT, England
Subject rankings
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Subject ranking
5th out of 84 3
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Entry standards
/ Max 200159 78%9th
3 -
Graduate prospects
/ Max 10086 86%8th
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Student satisfaction
/ Max 54.04 81%32nd
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