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Advertising and Marketing MA

University of Leeds

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    University of Leeds

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    12 months

Course summary

Our masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments. Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies. An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Leeds

  • University League Table

    16th

  • Campus address

    University of Leeds, Woodhouse Lane, Leeds, Leeds, LS2 9JT, England

A global community, the university’s staff and students come from over 170 countries. There will be chances to meet and work with people from across the world.
The university is continually investing in its campus, from new laboratories and lecture theatres to one of the most impressive libraries in the UK.
With a history of welcoming international students for over 100 years, students can be sure of experienced help throughout their time at Leeds.

Subject rankings

  • Subject ranking

    5th out of 84 3

  • Entry standards

    / Max 200
    159 78%

    9th

    3
  • Graduate prospects

    / Max 100
    86 86%

    8th

  • Student satisfaction

    / Max 5
    4.04 81%

    32nd

    14

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