Advertising and Marketing Management BA (Hons)

The BA (Hons) Advertising and Marketing Management degree at Cardiff Met offers a defined pathway to become an Advertising specialist with a marketing degree. The degree has been developed in conjunction with the Institute of Practitioners in Advertising (IPA) syllabus ensuring the teaching content is well aligned to industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in an advertising and marketing career.The new degree will seek accreditation from the IPA and will enable students to develop the skills and ability to think creatively and adopt the latest tools in modern integrated advertising campaigns. Advertising continues to enjoy a high profile within the marketing communications sector especially with regard to brand building activities. This course offers students the chance to develop their knowledge and skills to become highly informed in all aspects of advertising. This will enable students to develop and plan advertising campaigns in conjunction with other marketing activities, promotion, direct and digital media. This degree also incorporates important elements of the wider marketing area in order to ensure that students can enter the graduate market able to contribute effectively to all elements of marketing.In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.