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Advertising and Public Relations Management MSc

De Montfort University

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    De Montfort University

  • Study mode

    Full time

  • Start date

    SEP-24

  • Duration

    12 months

Course summary

This postgraduate qualification is based on the latest theory and practice in the advertising and PR profession. With a strong practical element, this course will equip you with the knowledge and confidence needed for a successful management career in the ever-evolving advertising and public relations (PR) sector. The Advertising and Public Relations Management MSc programme enables you to learn, develop, and apply the best-practice skills and knowledge required to pursue a career in Advertising and Public Relations Management, to a range of relevant company or communication environments. The research and contextual-based learning approach enables students who are either new to the area of marketing, or experienced at an undergraduate level, to understand and apply management-level communication practices, in a global situation. Focusing on a management approach within advertising and PR, this course aims to enhance your understanding of the discipline and develop your managerial skills. You will gain knowledge and expertise in topics such as advertising strategy, consumer futures, corporate and brand PR, media planning, budgeting and control, with emphasis on how marketing communications activities interact with other functional areas within organizations and a wider range of stakeholders. The course is focused on two important areas of marketing communications and encourages the development of critical and analytical skills in all key areas of advertising and public relations. Through exposure to the wider business environment, you can also gain a rounded and thoroughly integrated view of the advertising and public relations functions. Industry-informed and relevant modules will develop your understanding of the cutting edge of advertising and public relations, and how these disciplines are influenced by the rapidly changing external environment. You will also face a final challenge to your emerging expertise in the form of a Marketing Consultancy Project or Dissertation.

Tuition fees

Students living in United States
(International fees)

£ 17,950per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

De Montfort University

  • University League Table

    109th

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

The only UK university that's an ambassador for one of the UN Sustainable Development Goals, and one of 39 UK unis to achieve a Race Equality Charter Mark.
Through DMU Global, students can travel cheaply, learn, gain new skills and make memories – DMU has recently taken students as far as LA, Fiji and Seoul.
DMU buildings range from the historic 14th-century to contemporary 21st-century creations, and university life is enriched by students from 140 nations.

Subject rankings

  • Subject ranking

    90th out of 95 13

    61st out of 91 18

  • Entry standards

    / Max 210
    110 53%

    82nd

  • Graduate prospects

    / Max 100
    58.0 58%

    52nd

    16
  • Student satisfaction

    / Max 5
    3.73 75%

    79th

    15
  • Entry standards

    / Max 191
    107 52%

    79th

  • Graduate prospects

    / Max 100
    79.0 79%

    27th

    32
  • Student satisfaction

    / Max 5
    3.81 76%

    67th

    1

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