Advertising/Digital Media (with Professional Placement) BA (Hons)/BSc (Hons)

Our selection of Combined Honours courses, one of the most extensive in the United Kingdom, enables you to diversify your learning and employability skills. Study for a degree that combines two different subjects; beneficial to those who have particular cross-discipline interests or those who are not yet sure what they want to specialise in. Visit our website to find out more about Combined Honours courses and what benefits they can offer you.

Advertising

The advertising and branding industry plays an increasingly important role in the global economy. This degree offers a great opportunity to become part of this exciting and growing industry.

Our course is business focused, and designed to equip you with the knowledge, skills and confidence to work effectively in advertising and marketing. You will learn how to combine creativity and business strategy, how the advertising and marketing industries work, how advertising messages communicate and persuade, and how to produce convincing professional presentations.

You will explore areas including:

• branding and advertising essentials
• marketing principles and practice
• consumer behaviour.

Digital Media

The digital world is increasingly shaping the way we think, communicate, work, and play. Our Digital Media degree will help you to become a creative producer with an array of technical and design skills, giving you the ability to produce original and striking multimedia projects across a range of platforms. Using industry standard facilities, you will develop a detailed knowledge of digital media tools alongside an understanding of the history and theory of digital media.

You will explore areas including:

• Augmented Reality
• Computer Animation, both 2D and 3D
• Digital Imaging and Photography
• Graphic Design and Visual Communication
• Video Production and Motion Graphics
• Web design

Work experience

The programme provides students with the opportunity to take a work­based learning module in year two and the opportunity for a placement year between years two and three.

Students have undertaken a variety of interesting placements and are often given responsibility very early on in their placement years.