American Studies/Public Relations and Media BA (Hons)

Overview

America is distinct among modern countries because of the stories it tells about itself; as the land of the free, and as a site of endless possibilities.

A degree in American Studies asks you to uncover the stories that are not being told and to interrogate the world’s superpower using a variety of disciplinary approaches.

Our academics are leading researchers in American Cinema, History, Literature, and Politics and we bring our expert knowledge to bear in challenging and rewarding classes.

Learn how to identify a target audience, prepare effective messages and select the right media channels as you develop your talent for communications.

Explore the world of social media and learn how to use your creative and digital skills to influence audiences on behalf of your clients.

Why study American Studies?

American Studies is a fascinating subject because the United States is one of the most diverse places in the world, with a rich history, a vibrant political culture, world changing literature and film, and global influence. In this programme – which encompasses BA American Studies Single Honours and BA American Studies Combined Honours – you will learn about the history, culture, and politics of the United States.

Why Study Public Relations and Media?

If you are planning a professional career in the fields of public relations, media or marketing then look no further. On this professionally-accredited course you'll get to grips with all three areas, studying theories and practices that will develop your practical, creative and technical skills, so you become a work-ready graduate.

There are a wide range of jobs in PR, social media, marketing, digital marketing, press and publicity, event management, corporate communication, research and customer insight, media planning and customer service in addition to wider graduate roles in retail, education, the civil service, public and voluntary sectors. Increasingly graduates opt to apply their entrepreneurial skills and develop their own businesses.