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Artificial Intelligence in Digital Marketing

University of Derby

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UCAS CODE: I4N7

Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Derby

  • Study mode

    Full time

  • Start date

    21-SEP-26

  • Duration

    3 Years

Course summary

Artificial intelligence and marketing both use data to make informed decisions, making this a great course to get you ahead in the graduate job market. You’ll graduate with the skills to tackle some of the biggest challenges that society faces in terms of consumer behaviour, whilst applying your knowledge to offer future focused solutions.


KEY FEATURES OF THE COURSE


EMPLOYABILITY:

Combining two subjects will boost your employability and give you knowledge and expertise in two subject areas, making you a more versatile graduate


WORKING WITH INDUSTRY:

Take advantage of our connections with employers on work placements and projects


SPECIALIST FACILITIES:

Throughout your degree you will learn in a modern, flexible and supportive environment with access to specialist facilities


STUDY OPTIONS:

Some modules within this course offer the chance to study abroad to gain a global marketing perspective


NO EXAMS:

All assessment will be carried out through coursework, meaning there are no exams


HOW YOU’LL LEARN:

Teaching methods for this degree will be varied, interactive and engaging. You will take part in: - Lectures and seminars - led by our own tutors as well as occasionally by guest speakers - Individual and group-based practical assignments, such as creating advertising slogans, blogs, infographics, social media profiles, videos and TV commercials. Many of these will be for real company briefs - Visits to exhibitions, trade fairs and companies - Placements and internships - Research projects


YOUR CAREER:

By completing a degree in Artificial Intelligence and Marketing, you will open up a huge range of job opportunities available to you once you graduate, including roles such as: - Machine Learning Engineer - Data Scientist - Business Intelligence Engineer - Robotics Engineer - AI Research - Brand Manager

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Tuition fees

Students living in United States
(International fees)

£ 17,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Derby

  • University League Table

    71st

  • Campus address

    Main Site, Kedleston Road, Derby, Derby, DE22 1GB, United Kingdom

Subject rankings

  • Subject ranking

    76th out of 118 9

    53rd out of 93 14

  • Entry standards

    / Max 229
    111 48%

    75th

  • Graduate prospects

    / Max 100
    70.0 70%

    82nd

    4
  • Student satisfaction

    / Max 4
    2.97 74%

    92nd

    16
  • Entry standards

    / Max 198
    114 57%

    49th

  • Graduate prospects

    / Max 100
    62.0 62%

    55th

    31
  • Student satisfaction

    / Max 4
    3.20 80%

    25th

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