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BA (Hons) Business & Marketing Management

David Game College- Higher Education Centre

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Course options

  • Qualification

    BA - Bachelor of Arts

  • Location

    David Game Higher Education Centre (DGHE)

  • Study mode

    Full time

  • Start date

    FEB

  • Duration

    3 years

Course summary

Overview

The BA (Hons) Business & Marketing Management programme is delivered in partnership with the University of Gloucestershire and is also accredited by the Chartered Institute of Marketing.
The university is proud that 95% of Gloucestershire graduates are in employment or further study within 6 months of graduating (University of Gloucestershire DHLE 2016/17). In this course, you’ll gain a solid grounding in all aspects of business and marketing including customer behaviour and the global business environment. This will help you to become a well-rounded professional understanding both the operations of a business and how best to promote it. You will also learn about managing people, strategic management, finance, and HR and you’ll learn how to connect brands and customers.

Assessment

The assessment strategy is designed to ensure that learning outcomes are achieved and that there is a development of knowledge and skills. Independent learning is embedded within the programme and students develop a depth of understanding via synthesis, critical analysis and evaluation.

Assessments are by coursework and examination with the majority of modules being assessed by coursework only. A mixture of formative and summative assessment is used.

Career Progression

By the end of this course, you’ll be in an excellent position to apply for graduate training schemes and graduate roles. You’ll have a particular edge, thanks to your specialist studies, in roles such as marketing executive or branding strategist. As a marketeer, you’ll have knowledge and skills that help turn a good business into a great one.

After graduating from this course you could consider following specialised business and marketing postgraduate options such as an MSc in International Marketing, Digital Marketing or Strategic Business Management.

Tuition fees

Students living in United States
(international fees)

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Entry requirements

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A level : BBC

Typical offers - BBC at A levels

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University information

David Game College- Higher Education Centre

  • Campus address

    David Game Higher Education Centre (DGHE), 32-35 Jewry Street, London, EC3N 2ET, England

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