Degree Apprenticeship at Level 6
Our apprenticeship provides core marketing skills such as research, consumer behaviour, branding, creative strategy, media channel management, innovation and new product development. You'll learn to use digital tools and develop data and digital-led strategy appropriate for the contemporary marketing world.
Full completion of the apprenticeship qualifies you with a BA (Hons) in Digital Marketing.
After completing this apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct & Digital Marketing. BCS, The Chartered Institute for IT, will also recognise this apprenticeship for entry onto the register of IT technicians, confirming SFIA level 3 professional competence.
The academic programme is 3 years, including the End Point Assessment (EPA).
The full apprenticeship standard and assessment plan can be found on the Institute for Apprenticeships.
The degree that underpins this apprenticeship is built on the foundation of our successful BA (Hons) Marketing, which is accredited by the Chartered Institute of Marketing (CIM).
All the way through the course, employability skills are promoted – with guest speakers from industry, business insights, graduate start-up and entrepreneur schemes. Digital marketers lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels (such as social media, websites, email). They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.
Jobs directly related to a degree in Digital Marketing include:
- Digital Marketing Executive/Officer
- Digital Marketing Account Manager
- Digital and Social Media Executive
- Digital Marketing Analyst
- Digital Marketing Campaign Manager
- Online and Digital Marketing Lead
- Online and E-commerce Marketing Specialist
- Social Media Specialist
- Content Marketing Executive
- Pay Per Click Analyst
- Search Engine Optimisation Executive
- Display Advertising Executive
- Digital Producer
- Programmatic Executive
Teaching and learning
The academic programme is 3 years, including the End Point Assessment (EPA)
The apprentice will complete a total of 17 modules on the programme including a final digital project which forms the basis for the integrated EPA.
End Point Assessment
The Digital Marketer Degree Apprenticeship includes the successful completion of the integrated EPA. Candidates will be unable to complete the Degree Apprenticeship until they have satisfactorily met all of these requirements.
- United States
- Antigua & Barbuda
- Bosnia and Herzegovina
- Burkina Faso
- Cabo Verde
- Central African Republic
- Congo (Democratic Republic)
- Costa Rica
- Czech Republic
- Dominican Republic
- East Timor
- El Salvador
- Equatorial Guinea
- Hong Kong
- Ivory Coast
- Korea DPR (North Korea)
- Marshall Islands
- New Zealand
- Northern Ireland
- Palestinian Authority
- Papua New Guinea
- Puerto Rico
- Republic of Ireland
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Sierra Leone
- Solomon Islands
- South Africa
- South Korea
- South Sudan
- Sri Lanka
- St Vincent
- St. Kitts & Nevis
- St. Lucia
- Trinidad & Tobago
- United Kingdom
- Vatican City
- Western Samoa
Information not available
Please check with the institution for most up to date details.
Choose a qualification
A level : BCC
Apprenticeship applicants will have: A Level BCC worth 104 UCAS points or BTEC National Diploma DMM worth 112 UCAS points or Access to HE qualifications with 9 Distinctions and 36 Merits or Equivalent Level 3 qualifications worth 112 UCAS points.VIEW MORE
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