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BA (Hons) Digital Marketer Degree Apprenticeship - Digital Marketing

London South Bank University

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Course options

  • Qualification

    Degree Apprenticeship at Level 6

  • Location

    Southwark Campus

  • Study mode

    Part time

  • Start date

    JAN, SEP

  • Duration

    3 years

Course summary


Our apprenticeship provides core marketing skills such as research, consumer behaviour, branding, creative strategy, media channel management, innovation and new product development. You'll learn to use digital tools and develop data and digital-led strategy appropriate for the contemporary marketing world.

Full completion of the apprenticeship qualifies you with a BA (Hons) in Digital Marketing.

After completing this apprenticeship, you will be eligible to apply for professional registration at associate grade for the Chartered Institute of Marketing and the Institute of Direct & Digital Marketing. BCS, The Chartered Institute for IT, will also recognise this apprenticeship for entry onto the register of IT technicians, confirming SFIA level 3 professional competence.

The academic programme is 3 years, including the End Point Assessment (EPA).

The full apprenticeship standard and assessment plan can be found on the Institute for Apprenticeships.

The degree that underpins this apprenticeship is built on the foundation of our successful BA (Hons) Marketing, which is accredited by the Chartered Institute of Marketing (CIM).


All the way through the course, employability skills are promoted – with guest speakers from industry, business insights, graduate start-up and entrepreneur schemes. Digital marketers lead on the creation and execution of a digital marketing strategy. They recognise and respond to business opportunities and customer requirements through a range of digital channels (such as social media, websites, email). They actively employ content marketing and campaign management principles, and financial and analytical tools, to deliver successful initiatives that meet the needs and aspirations of their organisation.

Jobs directly related to a degree in Digital Marketing include:

  • Digital Marketing Executive/Officer
  • Digital Marketing Account Manager
  • Digital and Social Media Executive
  • Digital Marketing Analyst
  • Digital Marketing Campaign Manager
  • Online and Digital Marketing Lead
  • Online and E-commerce Marketing Specialist
  • Social Media Specialist
  • Content Marketing Executive
  • Pay Per Click Analyst
  • Search Engine Optimisation Executive
  • Display Advertising Executive
  • Digital Producer
  • Programmatic Executive

Teaching and learning

The academic programme is 3 years, including the End Point Assessment (EPA)

The apprentice will complete a total of 17 modules on the programme including a final digital project which forms the basis for the integrated EPA.

End Point Assessment

The Digital Marketer Degree Apprenticeship includes the successful completion of the integrated EPA. Candidates will be unable to complete the Degree Apprenticeship until they have satisfactorily met all of these requirements.

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

A level : BCC

Apprenticeship applicants will have: A Level BCC worth 104 UCAS points or BTEC National Diploma DMM worth 112 UCAS points or Access to HE qualifications with 9 Distinctions and 36 Merits or Equivalent Level 3 qualifications worth 112 UCAS points.


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University information

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London South Bank University

  • University League Table


  • Campus address

    London South Bank University, 103 Borough Road, Southwark, SE1 0AA, England

The London advantage: LSBU is in the heart of the action in the most diverse city in the world, with accommodation on campus.
Major investment in LBSU’s London campus has delivered unique and modern facilities to improve students’ learning experience.
Employability focused. With a careers support and a Jobshop on campus, students can get expert advice and a head start on their career.

Subject rankings

  • Subject ranking

    83rd out of 92 32

  • Entry standards

    / Max 200
    107 56%


  • Graduate prospects

    / Max 100
    40.0 40%


  • Student satisfaction

    / Max 5
    4.27 85%



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