Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

BA (Hons) Fashion Marketing BA (Hons)

De Montfort University

Add to favourites
De Montfort University

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Leicester Campus

  • Study mode

    Full time

  • Start date

    SEP-25

  • Duration

    3 Years

Course summary

Fashion Marketing BA (Hons) at DMU equips you with essential skills to thrive in the dynamic fashion industry. With a strong focus on sustainability, you'll learn to master marketing strategies within a global, circular economy. From small start-ups to luxury brands, our expert-led sessions, industry collaborations, and self-directed projects all drive toward a sustainable fashion future.In your flexible first year, you’ll access our outstanding facilities when learning about fashion product. You will explore our textile and digital experience labs with expert support in learning how to analyse, create and present. You will also receive guidance in developing your own vision, mission and values.You will explore our state-of-the-art facilities, including textile and digital experience labs, gaining hands-on experience in analysing, creating, and presenting fashion marketing concepts. With expert guidance, you’ll also develop your own unique vision, mission, and values.Our course covers a range of diverse topics, including:- Digital Marketing: online promotion and customer engagement.- User Experience (UX) Design: Learn how to create seamless and intuitive customer journeys.- Artificial Intelligence (AI) & Virtual Reality (VR) / Augmented Reality (AR): Explore the cutting-edge technologies reshaping the fashion industry.- Customer Relationship Management (CRM): Develop strategies to build and maintain strong customer relationships.- Fashion Communication: Understand the nuances of branding and communication in fashion.- Sustainability: Delve into sustainable practices and their impact on the fashion industry.- Design Innovation: Push the boundaries of creativity with innovative design techniques.- Creative Brand Strategy: Learn how to create compelling brand narratives.- Strategic Planning: Develop the skills to strategically plan and execute marketing campaigns.DMU is committed to supporting students' professional development. As part of this commitment, we will cover the costs for students to gain a Level 4 Professional and Digital Marketing accreditation from the Chartered Institute of Marketing (CIM). Additionally, we will fund students’ CIM membership, providing access to exclusive resources on the CIM website, networking opportunities, and the chance to enhance their skills through additional courses. This empowers and prepares students for a thriving career in fashion marketing.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

£ 15,750per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

QUALIFICATION TYPE

UCAS Points

UCAS Points :

TBC

VIEW MORE
Email

Do you need to know more?

Ask a question directly and subscribe to this university

REQUEST INFO

University information

De Montfort University

De Montfort University

  • University League Table

    105th

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

VIEW PROFILE
The only UK university that's an ambassador for one of the UN Sustainable Development Goals, and one of 39 UK unis to achieve a Race Equality Charter Mark.
Through DMU Global, students can travel cheaply, learn, gain new skills and make memories – DMU has recently taken students as far as LA, Fiji and Seoul.
DMU buildings range from the historic 14th-century to contemporary 21st-century creations, and university life is enriched by students from 140 nations.

Subject rankings

  • Subject ranking

    Art & Design

    58th out of 84 3

    67th out of 87 6

  • Entry standards

    / Max 239
    125 52%

    56th

  • Graduate prospects

    / Max 100
    65.0 65%

    36th

    9

  • Student satisfaction

    / Max 4
    3.18 79%

    36th

    18

  • Entry standards

    / Max 204
    107 52%

    77th

  • Graduate prospects

    / Max 100
    79.0 79%

    38th

    11

  • Student satisfaction

    / Max 4
    2.99 75%

    57th

    10

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!