BA (Hons) Fashion Marketing

Leeds Arts University

This vibrant course will inspire a considered and creative approach to fashion marketing. You will develop your own distinctive skills, underpinned by a broad understanding of the social, cultural, political, and ethical influences on this global industry.

Explore the diverse range of evolving theories and practices that support fashion marketing. There are opportunities to develop yourself in areas such as PR & promotion, branding, advertising, visual merchandising, digital and social media marketing, content creation and trend forecasting.

Theory and practical work are explored through team tasks and individual portfolio building using industry-standard equipment, Mac suites, and specialist software tools. Our students have the freedom to study the versatility of fashion marketing, working collaboratively with students on other courses such as Fashion Photography, Fashion Design, and Filmmaking.

With digital technologies increasingly influencing the industry, you’ll investigate theories to help you improve existing and prospective ideas for marketing. You will employ your creative and lateral-thinking skills to map scenarios for the future of the industry.

Our knowledgeable staff have a broad range of expertise and offer bespoke support to identify and amplify your talents. You will learn from visiting speakers from the industry and undertake live briefs, in order to develop the professional skills required by the sector.

Career opportunities include brand management, fashion PR and promotion, fashion advertising, fashion marketing, event management, visual merchandising, trend forecasting, fashion buying, content creation and social media management. Graduates may also progress to postgraduate study.