BA (Hons) Marketing (Top Up)

University of Derby

Marketing is a fast-paced, exciting discipline – essential for the success of any organisation in the private, public, or third sector. The digital revolution has transformed the field, creating a demand for highly specialised skills that go beyond traditional marketing.Our online BA (Hons) Marketing (Top-Up) degree is designed to meet this demand head-on. You’ll gain the confidence to shape marketing strategies, lead customer-focused initiatives, and manage the complexities of marketing in a fast-changing, global business environment.If you already hold an HND or level five qualification, this two-year part-time programme will give you the skills, confidence, and credentials to progress your career – without putting life on hold.Why choose this courseStudy fully online – learn from anywhere with the flexibility of online delivery, while following a clear programme structure with term dates, module timelines, and assessment deadlines. Access state-of-the-art learning resources together with support from subject experts, connect with fellow students through live sessions and collaborative discussion boards and undertake self-paced study.Industry relevant learning – explore current marketing practices and emerging trends, from AI-driven personalisation to sustainable brand strategies, all designed to reflect the realities of today’s business world.Specialist and broad expertise – develop advanced marketing skills alongside a solid understanding of organisational leadership and the global business environment, preparing you for a wide range of roles.Career-focused assessment – every project and assignment is designed to build practical skills you can apply immediately in your professional life.Comprehensive student support – benefit from expert academics, dedicated online study advisors, a personal academic tutor, and a community of peers who share your goals and challenges.Future-focused curriculumRecently refreshed to meet the latest industry demands, this future-focused curriculum develops the marketing and business skills most valued by employers today. You’ll cover highly relevant and practical topics, including:Strategic marketing mastery – strengthen your strategic capabilities by learning how to design comprehensive marketing plans, build competitive advantage, and align strategy with organisational goals.Digital trends and emerging technologies – explore how AI, automation, and new digital platforms are transforming marketing strategy, content creation, and consumer behaviour.Ethics, culture and sustainability – understand the moral, ethical, and cultural challenges in marketing, and learn how to embed sustainable practices in a global context.Global marketing perspective – gain the insight to operate confidently in interconnected markets and adapt strategies for diverse international audiences.Innovation and leadership – develop skills to lead change, drive creativity, and apply innovative thinking to real-world marketing challenges.You’ll also sharpen your critical thinking, problem-solving, and communication skills, while developing the digital and professional tools needed for a successful career in marketing and business management.Who is this course forThis programme is ideal if you:Already hold an HND or Level 5 qualification in business, marketing, or a related subjectWant to complete your degree while workingAre looking to step into management or leadership rolesWant to future-proof your skills in a digital, global economy