Behavioural Decision Science MSc

Kingston University

Why choose this course?

Behavioural decision science applies psychological insights into human behaviour to explain how, when, and why people make decisions.

This course, based in the Psychology Department, explores theory and research in behavioural decision science, and examines the application of psychology, behavioural science, and behavioural economics to policy, intervention, and behaviour change in areas such as health, finance, sustainability, and consumer behaviour.

You will gain psychological research methods skills, and critically examine theory and research in four areas of behavioural decision science: Cognitive Psychology, Judgement and Decision Making, Social Psychology, and Decision Neuroscience.

A placement module will build on your workplace or research skills and develop new skills that employers seek. The Behavioural Decision Science MSc prepares you for a variety of private and public sector jobs that require a core understanding of human behaviour and decision-making.

What you will study

You will study recent developments in theories of behavioural science, cognitive psychology, decision-making, and behaviour change, as well as the impact of experience, expertise, social influence, biases, and heuristics, on judgements and choice. The course will introduce you to applications of judgement and decision-making research in areas such as: consumer behaviour; politics; sports; finance; economics; marketing; and health. Your studies will give you a firm basis in both the theory and practice of cognitive psychology, decision-making, and behaviour change. You will also explore current research topics relevant to individual and group decision-making, applications of decision neuroscience, and the psychology of health, environment, and policy-making.

After you graduate

Graduates from the Behavioural Decision Science MSc will develop research and practical skills essential for careers in health and wellbeing sectors, not-for profit organisations and public sector, commercial sector (such as banks, pension and insurance companies), in addition to professional/managerial jobs and entrepreneurship.