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- Brand and Marketing Management (with Foundation Year) BA (Hons)
Brand and Marketing Management (with Foundation Year) BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Cardiff Met - Llandaff
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Study mode
Full time
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Start date
22-SEP-25
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Duration
4 Years
Course summary
This is a four-year programme that includes a year of foundational study and leads directly into the degree course. Our foundation year offers the chance to strengthen your skills, knowledge and confidence, before you advance to stage one of your honours degree.The BA (Hons) Brand and Marketing Management at Cardiff Met offers a defined pathway to become a Branding specialist with a marketing degree. The degree has been developed in conjunction with the Chartered Institute of Marketing (CIM) to ensure that teaching content is in line with industry expectations. All our marketing courses have a renowned reputation for their vocational orientation - becoming a 'Met Marketer' will enable you to gain the academic knowledge and practical skills needed to succeed in a branding and marketing career.The degree has been designed to enable students to develop the skills and ability to think creatively and adopt the latest tools in modern Branding campaigns and has been awarded the CIM 'Graduate Gateway' status – this accreditation provides our students with an opportunity to gain exemption from both the CIM Certificate in Professional Marketing and Diploma in Professional Marketing Qualifications. This course offers an emphasis on the professional management of brands and the creation of brands in a global marketplace. Creativity is a highly valued attribute in the branding industry and assignments are designed to develop ideas, encourage risk taking and support the creation of memorable branding materials. Having a strong brand is invaluable in the modern marketplace as it guides customers understanding of the business. A key focus will be on developing communication, presentation and problem solving skills along with creative management tools. Students will learn how to use social media and develop creative design skills in response to the needs of the needs of the current marketing environment. Students will benefit from a multidisciplinary approach, taught by academic experts, experienced practitioners, guest speakers resulting in a ‘learning by doing’ approach. In addition to this, as a Met-Marketer you will be able to participate in our CIM Student chapter and follow in the footsteps of our award students by participating in the CIM based creative and entrepreneurial activities. The competition will give you enable you to experience what it is like to work for an marketing agency by working on a campaign for a well-known industry brand with the top 12-finalists being invited to pitch their ideas to the client face to face.Our lecturers have both academic knowledge and industry experiences to teach you the skills you need for the workplace after graduation - just read Nick Saunders story. You will undertake a compulsory work placement module in the second year as this is considered an essential requirement for all marketing students. Cardiff School of Management has a dedicated work placement team to help you.We offer this programme with two study options. You can choose four years full-time or five years full-time which would include a one-year professional placement before your final year that will give you hands-on experience in a real-life working environment. This sandwich year would give you practical skills that many employers seek, giving you a competitive edge upon graduation.
Application deadline
29 January
Tuition fees
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£ 16,000per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
Entry requirements
University information

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University League Table
62nd
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Campus address
Cardiff Metropolitan University, Student Recruitment & Admissions, Western Avenue, Cardiff, Cardiff, CF5 2YB, Wales
Subject rankings
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Subject ranking
45th out of 87 4
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Entry standards
/ Max 204125 61%43rd
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Graduate prospects
/ Max 10078.0 78%40th
22 -
Student satisfaction
/ Max 43.08 77%39th
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