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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Coventry University

  • Study mode

    Full time

  • Start date

    13-SEP-21

  • Duration

    1 year

Course summary

Overview

In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.

The aim of this course is to prepare you to work in these crucial brand management positions, upon successful completion of the course, in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, upon successful completion, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.

The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context.

Course information

Building a successful brand is both an art and a science. In today’s world, brands represent valuable intangible assets, and their creation and nurturing brings considerable challenges to brand managers. By studying MA Brand Management, you will be given the opportunity to gain an understanding of a variety of topics all related to this vital business activity, including the growing area of luxury branding in fashion, jewellery, watches, automobiles and hospitality.

You will explore many transferable skills, important for the workplace, such as how to plan and produce a marketing communications campaign for an organisation, how to produce a brand manual and a crisis management manual. You will also have the opportunity to take part in a simulated public relations exercise, exploring how to leverage the media to increase the strength of a brand.

The course aims to develop your understanding of the role that analytics has in the evaluation of the importance and relevance of the brand to the organisation and of brand valuation. It is design to present you with theoretical and practitioner-driven methods of brand valuation in order to appreciate the strengths and limitations of the different approaches available to consider tangible and intangible assets.

Career prospects

The MA Brand Management is suited to graduates seeking career development and opportunities in brand management and advertising, both in-house or in agency based roles, upon successful completion. Our course is currently accredited by the CIM, as it is designed to map the CIM’s professional qualifications, which means that straight after successfully completing your degree you can go on to achieve the CIM Professional Diploma in Marketing with exemptions provided for certain modules (additional fees and an application process apply).

Application deadline

31 August 2021

Tuition fees

Students living in United States
(international fees)

£ 17,900per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Coventry University

  • University League Table

    54th

  • Campus address

    Coventry University, Priory Street, Coventry, Warwickshire, CV1 5FB, England

Typically more than 13,000 non-UK students study at the university's UK campuses each year, with over 18,000 more studying in partner institutions worldwide.
A variety of pre-sessional English courses are available to help students prepare before starting their course. Additional costs apply.
PhD and MRes students can apply for financial support towards a project or placement via the international experience scheme (subject to availability).

Subject rankings

  • Subject ranking

    33rd out of 84 5

  • Entry standards

    / Max 200
    122 60%

    37th

    3
  • Graduate prospects

    / Max 100
    82 82%

    18th

  • Student satisfaction

    / Max 5
    3.91 78%

    61st

    37

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