Business Administration - BA (Hons)

University of Hertfordshire

The BA (Hons) Business Administration is a future-focused degree designed for students who want a broad foundation in business with the flexibility to specialise as their interests evolve. Ideal for globally minded learners, this course offers a unique first year where you'll explore a wide range of core subjects, from finance and marketing to digital innovation and strategic management, before choosing one of seven distinct pathways to follow from your second year of study. You can graduate with a final award in areas such as business and marketing, business and finance, business and FinTech, business analytics and artificial intelligence, business management, events and tourism management, or remain on the business administration route for a more generalist approach. Developed in collaboration with industry experts, this degree reflects real employer needs. You’ll build practical skills in leadership, teamwork, digital tools, and business analysis, preparing you for careers in consultancy, management, entrepreneurship, or specialist roles within your chosen pathway. You’ll learn through live projects, case studies, and industry-informed teaching, with opportunities to portfolio, evidencing the experience and capabilities employers value most. Whether you want to lead teams, solve business challenges, or launch your own venture, this flexible degree equips you with the knowledge, confidence, and global perspective to succeed.

This course is perfect for students who want to explore a wide range of business disciplines before specialising: In your first year, you’ll study core business modules and then choose your preferred pathway in areas like marketing, finance, FinTech, AI, management, or events and tourism. Developed with input from employers, the course embeds practical business skills, digital tools, and applied learning across all years: Modules such as Live Business Challenge and Graduate Career Readiness help you develop leadership, teamwork, and strategic thinking, skills that employers demand. Build your portfolio: You’ll build a personalised portfolio of experience throughout your studies showcasing your development, achievements, and career ambitions, making you stand out to future employers. Learn from experts: Our staff combine academic research with practical experience in global business, entrepreneurship, and consultancy. You’ll benefit from sector expertise and opportunities to apply learning through real business problems, team-based projects, and client-facing tasks. Just 25 minutes from central London, our campus gives you access to employer visits, business networks, and guest speakers from the UK’s commercial capital: You can also add a placement year or study abroad for further global exposure. Strong employment prospects: 93% of Herts graduates are in work or further study 15 months after graduation (Graduate Outcomes, 2021/22). Whether you remain generalist or specialise, you’ll leave Herts with the skills and confidence to succeed in today’s fast-changing business world.