Business Administration (Marketing) MBA

University of Bedfordshire

This full-time MBA in Marketing is a prestigious management qualification tailored to support rapid career advancement. The course is structured to develop your marketing leadership and strategic management skills, and provide an in-depth understanding of today’s fast-evolving digital business landscape. Completion of this MBA signals your readiness to make a meaningful impact within the organisations you join.The course runs over three semesters with six entry points through the year, providing you with flexibility to start when it best suits you.What will you study?Responsible Leadership & Sustainable ManagementThis unit focuses on leadership that is ethical, sustainable, and responsible, essential in today’s rapidly changing global business environment. You will explore principles of effective leadership in managing organisational resources and driving change, with a strong emphasis on high-performance work systems and the global management of innovation. This unit equips you with a toolkit for inspirational leadership and sustainable management practices.Strategic Analysis and PracticeIn this unit, you’ll develop the ability to think strategically and to analyse the global competitive environment in which organisations operate. You’ll study the challenges of guiding organisations’ long-term development in a complex and volatile market, examining the impacts of political, economic, social, and technological trends. This unit will refine your ability to formulate and implement strategies that align organisational resources and capabilities with external opportunities and risks.Applied ProjectThe Applied Project is a capstone experience that allows you to integrate knowledge and skills gained throughout the MBA programme. You will undertake a comprehensive project that reflects real-world business situations, enabling you to apply theory in practice. This unit is an excellent opportunity to demonstrate your strategic thinking, analytical abilities, and project management skills, preparing you for the transition into your post-MBA career.Digital Analytics and Online Customer ExperienceThis unit provides an in-depth understanding of digital marketing, analytics, and customer experience management in the digital age. You’ll explore digital consumer behaviour, big data, and AI-driven marketing tools, learning how to craft targeted marketing strategies and measure campaign effectiveness. This unit equips you with essential skills to manage online customer experiences and optimise digital marketing efforts in real-time.Strategic Marketing ManagementFocusing on strategic marketing, this unit will help you understand how to create and implement marketing plans that align with organisational goals. You will examine core marketing principles such as market research, segmentation, targeting, and positioning. By the end of this unit, you’ll be able to apply strategic marketing techniques to support an organisation’s growth and competitive advantage.Management PracticeDesigned to support your transition into the professional work environment, this unit combines theoretical insights with practical skills. Through experiential learning and hands-on activities, you’ll develop personal, interpersonal, and professional skills essential for effective management. The unit aims to produce confident, practice-oriented managers who are ready to bring about positive change and adapt quickly to new work environments.CareersOn completing your MBA you will be well placed to fill a wide range of positions. Your team-working skills analytical abilities and understanding of management will be attractive to employers. You would be expected to enter into mid-level management careers in SMEs and larger organisations or start your own business.