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Business Analysis and Technology & Marketing - BA (Hons)

University of Strathclyde

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Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    John Anderson Campus

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    4 Years

Course summary

Study with usDevelop skills for a variety of marketing and management careersGain an understanding of the impact on organisations of developments and issues in business technologyExtend your skills through practical case studies with a range of organisationsBenefit from the opportunity to take part in student competitions to win paid internshipsWhy this course?Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.AssessmentThe majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.A range of assessment techniques are used including:business reportscase studiesessayspresentationsindividual and group projectslearning journalspeer assessments

Tuition fees

Students living in United States
(International fees)

£ 21,550per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

University of Strathclyde

  • University League Table

    38th

  • Campus address

    John Anderson Campus, 16 Richmond Street, Glasgow, Glasgow, G1 1XQ, United Kingdom

Welcoming almost 30,000 students from over 140 countries, Strathclyde offers a supportive and vibrant university experience for students of all backgrounds.
Strathclyde offers numerous scholarships and funding opportunities to support students in their studies.
It's home to an International Study Centre offering international students the option to complete pre-master's programmes.

Subject rankings

  • Subject ranking

    16th out of 34

    6th out of 90 6

  • Entry standards

    / Max 222
    177 80%

    7th

  • Graduate prospects

    / Max 100
    88.0 88%

    12th

  • Student satisfaction

    / Max 4
    3.19 80%

    4th

    10
  • Entry standards

    / Max 211
    211 100%

    1st

  • Graduate prospects

    / Max 100
    88.0 88%

    10th

    16
  • Student satisfaction

    / Max 4
    3.19 80%

    22nd

    11

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