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- Business Analysis and Technology & Marketing - BA (Hons)
Business Analysis and Technology & Marketing - BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
John Anderson Campus
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Study mode
Full time
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Start date
SEP
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Duration
4 Years
Course summary
Study with usDevelop skills for a variety of marketing and management careersGain an understanding of the impact on organisations of developments and issues in business technologyExtend your skills through practical case studies with a range of organisationsBenefit from the opportunity to take part in student competitions to win paid internshipsWhy this course?Business analysis applies advanced analytical methods to business problems to help managers make better decisions while technology is at the heart of all modern business.Organisations need business graduates with expertise in business technology. Business analysts have an excellent general awareness of how a business works. They’re also able to apply advanced analytical methods to deal with specific management issues.The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.This course will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.AssessmentThe majority of classes involve a final unseen exam which is normally at the end of the semester. This is normally supplemented by individual and/or group coursework.Students normally have one opportunity to be re-assessed for a failed class. Exam resits normally take place during the summer.A range of assessment techniques are used including:business reportscase studiesessayspresentationsindividual and group projectslearning journalspeer assessments
Tuition fees
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£ 21,550per year
Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.
University information
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University League Table
38th
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Campus address
John Anderson Campus, 16 Richmond Street, Glasgow, Glasgow, G1 1XQ, United Kingdom
Subject rankings
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Subject ranking
16th out of 34
6th out of 90 6
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Entry standards
/ Max 222177 80%7th
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Graduate prospects
/ Max 10088.0 88%12th
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Student satisfaction
/ Max 43.19 80%4th
10 -
Entry standards
/ Max 211211 100%1st
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Graduate prospects
/ Max 10088.0 88%10th
16 -
Student satisfaction
/ Max 43.19 80%22nd
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