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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Keele University

  • Study mode

    Full time

  • Start date

    SEP

  • Duration

    1 year

Course summary

COURSE OVERVIEW

Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions. Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context. With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance. Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand. You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable. Designed to provide a rapid immersion into the field of business analytics, this programme is suitable for almost anyone who is required to evaluate business performance, or aspects of it – whether you work in a for-profit business, government or non-profit. The programme also includes options that allow you to tailor the content to more closely suit your own backgrounds and interests. For example, if you have existing computing skills you can choose to study more advanced topics on the mathematical theories behind AI and data science. You are also given a choice of modules that allow you to specialise within a specific area of business such as marketing, finance, human resource management and sustainability.

HOW YOU'LL BE ASSESSED

This exciting master’s course responds to the increasing demand for business analysts who can transform data into insights that drive business value through use of data analytics, data visualisation and data modelling techniques and technologies. This requires a balance of IT, business management, communication, strong analytical and problem-solving skills. We adopt a research-led and practice-based approach to teaching, which is generally delivered through a combination of lectures, seminars, workshops, small group discussions, individual supervision and computer laboratory classes.

Assessment is varied and includes the use of traditional essays, reports and exams with more creative methods, such as skills portfolios, reflective diaries, workbooks, presentations, communications plans, posters and practical projects. Most modules combine several forms of assessment.

Tuition fees

Students living in United States
(international fees)

£ 18,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

Keele University

  • University League Table

    58th

  • Campus address

    Keele University, Keele, ST5 5BG, England

Keele students represent over 120 different nationalities. A welcoming campus, Keele recognises the benefits of such a diverse population of cultures and ideas.
Keele provides individual and group language and academic skills guidance for international students at all levels, through its language centre on campus.
Keele offers a friendly and supportive environment for international students. A range of cultural events are arranged and celebrated throughout the year.

Subject rankings

  • Subject ranking

    46th out of 122 19

    78th out of 113 11

  • Entry standards

    / Max 209
    111 52%

    80th

    14
  • Graduate prospects

    / Max 100
    86.0 86%

    8th

    72
  • Student satisfaction

    / Max 5
    3.93 79%

    76th

    24
  • Entry standards

    / Max 236
    121 54%

    70th

    5
  • Graduate prospects

    / Max 100
    74.0 74%

    87th

    14
  • Student satisfaction

    / Max 5
    3.84 77%

    79th

    50

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