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Business and Digital Marketing Management BA (Hons)

University of Huddersfield

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UCAS CODE: B271

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    19-SEP-22

  • Duration

    3 Years

Course summary

Why Business and Digital Marketing Management? Digital, mobile and social media are changing the world. This course gives you the chance to be at the forefront of these exciting developments, providing you with digital marketing expertise alongside business management skills. You could find out how social media can be used as a marketing platform by businesses worldwide and be involved in designing digital marketing campaigns. You’ll also gain a range of business management skills, from managing people to understanding responsible business practices and business transformation. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions. * The course begins with a focused introduction to the core principles of business and marketing. We’ll look at organisational management, what drives the consumer, and how to market to them. And we’ll take a wider view to see how digital developments are driving change across business and marketing. * Modules taken on this course focus on developing critical understanding of the role and management of digital technologies in contemporary business and marketing settings. * In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. This is an opportunity to develop and demonstrate your skills in a range of organisations. What subjects will you cover? You’ll explore subjects such as Digital Marketing in the Contemporary World, Managing People, Services Marketing, Strategy and Business Transformation. The constantly changing landscape of marketing offers a dynamic and exciting career for those of you who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability. Professional links and accreditation: This course is accredited by the Institute of Data and Marketing (http://www.theidm.com//).Chartered Institute of Marketing (CIM) (http://www.cim.co.uk/). Our links with the CIM, the key professional organisation for the marketing industry, give students access to a range of marketing industry events and guest speakers. The marketing course is accredited to The CIM Graduate Gateway programme which gives our students exemptions from some elements of the CIM professional qualifications. This accreditation is reviewed on a regular basis.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 15,000per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University of Huddersfield

  • University League Table

    53rd

  • Campus address

    University of Huddersfield, Queensgate, Huddersfield, Kirklees, HD1 3DH, England

Subject rankings

  • Subject ranking

    78th out of 122 18

    53rd out of 92 19

  • Entry standards

    / Max 209
    122 58%

    59th

    2
  • Graduate prospects

    / Max 100
    64.0 64%

    73rd

    33
  • Student satisfaction

    / Max 5
    3.71 74%

    117th

    24
  • Entry standards

    / Max 200
    118 62%

    39th

    6
  • Graduate prospects

    / Max 100
    70.0 70%

    43rd

    20
  • Student satisfaction

    / Max 5
    3.83 77%

    73rd

    26

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