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Business & Digital Marketing with Professional Placement
Falmouth University

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UCAS CODE: PY14

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Course options

2 options available

Qualification

Bachelor of Science (with Honours) - BSc (Hons)
Location

Penryn Campus
Study mode

Full time
Start date

14-SEP-26
Duration

4 Years

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Course summary

In today’s data-driven world, successful marketing managers need more than solid business skills and an understanding of traditional marketing methods to target, engage and persuade an audience. You’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm. From developing project management skills and leadership techniques to navigating consumer psychology, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.You will:Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind practical, real-world issuesBe guided by an industry-connected team and work on live briefs to build your professional networkDevelop an understanding and awareness of the importance of sustainability, accessibility and inclusivity for organisations of all sizesWork in small teams to develop your communication and decision-making techniquesStudy at a university recognised by the Chartered Management Institute and Chartered Institute of Marketing