Business and Management (Data Analytics and Digital Business) BSc (Hons)

University of Reading

Gain a thorough understanding of technology and big data in a wider business context, with our BSc Business and Management (Data Analytics and Digital Business) degree.This flexible course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world.Your core modules will cover:- business data analytics- information systems- business applications development- technology advisory practices- project management.You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:- international strategy- marketing- organisational behaviour- operations- entrepreneurship- human resource management- accounting.You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.Throughout your studies, you will:- explore the interdisciplinary nature of business- apply the skills and knowledge you learn to current business problems- study the emerging challenges facing global markets.**Choose BSc Business and Management (Data Analytics and Digital Business) at Henley Business School**- Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).**Flexible study options**After the first year of your BSc Business and Management (Data Analytics and Digital Business) degree, you will have the option to transfer to any of our other specialist pathways:- BSc Business and Management (Accounting)- BSc Business and Management (Entrepreneurship)- BSc Business and Management (Marketing)- BSc International Business and Management- BSc International Business and Management with a Modern LanguageAlternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.All of our degrees are available as four-year options, with either a Placement Year or Study Year Abroad in the third year.**A focus on employability**We are passionate about developing your personal skills alongside your business acumen.Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.**Careers**Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:- Accounting and professional services- Banking and investment banking- Consultancy- Finance- Human resources- IT- Marketing- Operations- General management.