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Business and Management (Data Analytics and Digital Business) BSc (Hons)

University of Reading

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Course options

  • Qualification

    Bachelor of Science (with Honours) - BSc (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date


  • Duration

    3 Years

Course summary

Gain a thorough understanding of technology and big data in a wider business context, with our BSc Business and Management (Data Analytics and Digital Business) degree.This flexible course, taught by academics from Henley Business School, equips you with the expertise to develop and implement technology and data-driven solutions for business. You’ll study the underlying theories and concepts of digital business, and learn how to apply them in the real world.Your core modules will cover:- business data analytics- information systems- business applications development- technology advisory practices- project management.You’ll also study the core disciplines that underpin business – including economics, psychology and sociology – and explore topics such as:- international strategy- marketing- organisational behaviour- operations- entrepreneurship- human resource management- accounting.You’ll learn through a combination of lectures, seminars, practical workshops, and self-guided study. This will provide the opportunity to discuss subject materials in an in-depth way with your lecturers and fellow students.Throughout your studies, you will:- explore the interdisciplinary nature of business- apply the skills and knowledge you learn to current business problems- study the emerging challenges facing global markets.**Choose BSc Business and Management (Data Analytics and Digital Business) at Henley Business School**- Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).**Flexible study options**After the first year of your BSc Business and Management (Data Analytics and Digital Business) degree, you will have the option to transfer to any of our other specialist pathways:- BSc Business and Management (Accounting)- BSc Business and Management (Entrepreneurship)- BSc Business and Management (Marketing)- BSc International Business and Management- BSc International Business and Management with a Modern LanguageAlternatively, you could transfer onto the more general BSc Business and Management where you’ll be offered a wide range of options in your second and final years – allowing you to tailor your learning to your individual interests.All of our degrees are available as four-year options, with either a Placement Year or Study Year Abroad in the third year.**A focus on employability**We are passionate about developing your personal skills alongside your business acumen.Our focus on self-development aims to prepare you for the external market – from internships and placements to full-time employment. The skills required to secure, and succeed, in future roles are embedded into the curriculum.For example, you will undertake a short, guided project in your second year focusing on social responsibility in action. Working with local communities, you’ll have the opportunity to put your skills into practice, gain new experiences, and open yourself up to new ways of thinking.**Careers**Your degree in business and management will prepare you for a career in both the public and private sectors. The skills and knowledge you acquire will be applicable to, and provide a route into, many areas:- Accounting and professional services- Banking and investment banking- Consultancy- Finance- Human resources- IT- Marketing- Operations- General management.

Application deadline

26 January

Tuition fees

Students living in United States
(international fees)

£ 19,500per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

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University information

University of Reading

  • University League Table


  • Campus address

    University of Reading, Whiteknights House, PO Box 217, Reading, Wokingham, RG6 6AH, England

The University of Reading is an international community with more than 23,000 students from around 160 countries.
Reading is a lively town just 22 minutes from London Paddington by train, and 45 minutes from Heathrow Airport by coach. Windsor and Oxford are also close by.
Reading supports undergraduate, master's and doctoral students to maintain, improve and develop their academic English.

Subject rankings

  • Subject ranking

    29th out of 122

    46th out of 113 13

  • Entry standards

    / Max 209
    124 58%


  • Graduate prospects

    / Max 100
    86.0 86%


  • Student satisfaction

    / Max 5
    3.97 79%


  • Entry standards

    / Max 236
    126 57%


  • Graduate prospects

    / Max 100
    94.0 94%


  • Student satisfaction

    / Max 5
    3.60 72%



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