Business and Management (Tourism Management) - Professional Placement Year - BA (Hons)

Bath Spa University

This Business and Management (Tourism Management) course gives you a grounding in the theory and practice of business in the context of contemporary tourism. You'll cover a broad range of topics including marketing strategy, and take a sociological approach to tourism. You’ll also open up your thinking to alternative visions of the tourism sector.You'll make the most of the local and regional context of Bath and the South West as a busy tourist destination. The region is a rich cultural destination with internationally renowned attractions, from coasts to heritage sites, to bustling cities and quaint villages. You'll develop your network by working with hotels and public sector organisations, such as local councils or tourism boards, on real-life client briefs, giving you a solid basis on which to build your career.You'll look at tourism management in an international context, discussing contemporary issues such as sustainability, globalisation, innovations and creativity in the industry. You'll benefit from the views, knowledge and ideas of our international community of students, speakers and educators.