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Business and Marketing BA (Hons)

University of Hertfordshire

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UCAS CODE: NN1M

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    SEP-23

  • Duration

    3 Years

Course summary

Why choose this course?

If you’re looking to combine a strong interest in marketing with general business studies, this newly updated course is the one for you. It offers you a great deal of flexibility as you enter the job market, whether you wish to work in marketing organisations, or marketing departments within large businesses, or work more generally in business, with an extensive knowledge of marketing strategy.

You’ll learn the latest in business and marketing with a curriculum that integrates developments in the digital and data environments. You’ll also benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.  

There is a strong focus on your employability needs, giving you the transferable skills and attributes sought after by employers. You’ll benefit from a balanced and broad programme of business and marketing modules that combines core business subjects such as accounting, economics, project and people management and leadership, with marketing modules including consumer behaviour, branding, and marketing communications. You’ll also gain practical industry experience through live projects, industry speakers, events, and employability modules. You can enhance your CV further through an optional year’s study abroad, placement or short internship.

What's next for my career?

Studying business will make you an attractive candidate in today’s competitive job market, particularly when combined with another subject.

The flexibility of this course leaves graduates in a position to take on various business roles within both the public and private sectors or to go on to run their own businesses. Our graduates have gone on to work at Amazon UK, Jaguar Land Rover, Hewlett Packard and the Royal Bank of Scotland.

Application deadline

25 January

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

University of Hertfordshire

  • University League Table

    68th

  • Campus address

    University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, England

Subject rankings

  • Subject ranking

    99th out of 124 6

    54th out of 95 11

  • Entry standards

    / Max 209
    106 50%

    102nd

    1
  • Graduate prospects

    / Max 100
    50.0 50%

    93rd

    2
  • Student satisfaction

    / Max 5
    3.78 76%

    71st

    36
  • Entry standards

    / Max 200
    106 51%

    75th

    1
  • Graduate prospects

    / Max 100
    68.0 68%

    41st

    11
  • Student satisfaction

    / Max 5
    3.86 77%

    39th

    8

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