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- Accounting, Business & Finance
- University of Hertfordshire
- Business and Marketing BA (Hons)
Course options
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Qualification
Bachelor of Arts (with Honours) - BA (Hons)
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Location
Main Site
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Study mode
Full time
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Start date
SEP-23
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Duration
3 Years
Course summary
Why choose this course?
If you’re looking to combine a strong interest in marketing with general business studies, this newly updated course is the one for you. It offers you a great deal of flexibility as you enter the job market, whether you wish to work in marketing organisations, or marketing departments within large businesses, or work more generally in business, with an extensive knowledge of marketing strategy.
You’ll learn the latest in business and marketing with a curriculum that integrates developments in the digital and data environments. You’ll also benefit from our strong links with the Chartered Institute of Marketing (CIM); the Business School is a CIM Strategic Partner and hosts the regional CIM Club. Learning for professional qualifications is embedded into the curriculum, with the chance to gain a professional CIM qualification within the first year and additional CIM qualifications during the second and final years.
There is a strong focus on your employability needs, giving you the transferable skills and attributes sought after by employers. You’ll benefit from a balanced and broad programme of business and marketing modules that combines core business subjects such as accounting, economics, project and people management and leadership, with marketing modules including consumer behaviour, branding, and marketing communications. You’ll also gain practical industry experience through live projects, industry speakers, events, and employability modules. You can enhance your CV further through an optional year’s study abroad, placement or short internship.
What's next for my career?
Studying business will make you an attractive candidate in today’s competitive job market, particularly when combined with another subject.
The flexibility of this course leaves graduates in a position to take on various business roles within both the public and private sectors or to go on to run their own businesses. Our graduates have gone on to work at Amazon UK, Jaguar Land Rover, Hewlett Packard and the Royal Bank of Scotland.
Application deadline
25 January
Tuition fees
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Entry requirements
University information
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University League Table
68th
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Campus address
University of Hertfordshire, College Lane, Hatfield, Hertfordshire, AL10 9AB, England
Subject rankings
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Subject ranking
99th out of 124 6
54th out of 95 11
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Entry standards
/ Max 209106 50%102nd
1 -
Graduate prospects
/ Max 10050.0 50%93rd
2 -
Student satisfaction
/ Max 53.78 76%71st
36 -
Entry standards
/ Max 200106 51%75th
1 -
Graduate prospects
/ Max 10068.0 68%41st
11 -
Student satisfaction
/ Max 53.86 77%39th
8