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Business and Marketing - BA (Hons)

Coventry University

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Coventry University

Course options

10 options available

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    JAN

  • Duration

    3 Years

Course summary

This course focuses on developing your expertise in business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, small-medium enterprises (SMEs), non-profits, non-governmental organisations (NGOs) and charities.The Business and Marketing BA (Hons) course aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. This course aims to:Give you the confidence and business acumen necessary to develop, position and build businesses in the most strategically effective way.Develop a solid understanding of business analysis, marketing planning and management, including exploring topics such as leadership, alongside specialist marketing skills, such as understanding customer behaviour, developing creative solutions and promoting competitive advantage.Hone a broad range of practical and transferrable skills – creative, analytical, interpersonal and communications.3 years full-time

Tuition fees

Students living in United States
(International fees)

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University information

Coventry University

Coventry University

Coventry University

  • University League Table

    59th

  • Campus address

    Coventry (Main Campus), Priory Street, Coventry, West Midlands, CV1 5FB, United Kingdom

VIEW PROFILE
In 2023/24, Coventry University Group had 50,000+ global learners.
Coventry University has a strong international outlook, attracting international students and staff and collaborating with overseas partners.
International students can access a number of scholarships, bursaries and discounts to help fund their studies.

Subject rankings

  • Subject ranking

    Marketing

    69th out of 90 9

  • Entry standards

    / Max 211
    118 56%

    51st

  • Graduate prospects

    / Max 100
    67.0 67%

    60th

    2

  • Student satisfaction

    / Max 4
    3.15 79%

    35th

    19

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