Business and Marketing BA (Hons)

Why Business and Marketing? Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector. How will you learn? You will learn through practical application and delivered lectures, workshops, seminars and group work sessions. * The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment. * The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance. * Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects. * * In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession.What subjects will you cover?You’ll explore subjects such as Business and Management Environment, Brands and Branding, The Customer Experience, Marketing Communications, International Business, Strategy as Practice and Marketing for Small Businesses.The constantly changing landscape of marketing offers a dynamic and exciting career for students who enjoy the challenges of innovation, creating communication campaigns for a range of consumer segments, researching their needs and behaviour and planning outstanding brand experiences. Live projects, the opportunity to participate in prestigious national competitions such as L'Oreal Brandstorm and the Chartered Institute of Marketing 'Pitch', and gaining a CIM professional qualification alongside your degree can help build your marketing skills and enhance your employability. The year-long marketing placement in the UK or overseas allows you to put your newly gained knowledge and skills into practice, and provides you with the opportunity to develop your CV. Huddersfield marketers have a reputation for having a 'can do attitude' demonstrating versatility, flexibility and initiative, leading our graduates to progress to a wide range of jobs in both large and small organisations, locally, nationally and internationally. ~ Dr Claire McCamley, Senior Lecturer in MarketingProfessional links and accreditationChartered Institute of Marketing (CIM) (http://www.cim.co.uk/). Our links with the CIM, the key professional organisation for the marketing industry, gives you access to a range of marketing industry events and guest speakers.You'll also have the opportunity to participate in The Pitch, a national competition run by the CIM involving the development of a marketing communications campaign for a well know brand.This accreditation is reviewed on a regular basis.