We use cookies to ensure the best user experience and to serve tailored advertising. To learn more about our cookies and how to manage them, please visit our cookie policy

I AGREE
Close icon

Personalise what you see on this page.

Choose from the options below. We'll show you information based on your current location as default.

I'M FROM

  • United States
Please select so we can show the most relevant content.

LIVING IN

  • United States
Please select so we can show the most relevant content.

LOOKING FOR

  • Undergraduate courses
Please select so we can show the most relevant content.
Viewing as a student from United States living in United States interested in Undergraduate courses

Business and Marketing BA (Hons)

De Montfort University

Add to favourites

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Leicester Campus

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    3 Years

Course summary

Overview

An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.

In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising.

The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.

Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:

  • Exam: 28%
  • Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Accreditations

  • Chartered Institute of Marketing (CIM) Accredited Study Centre

Institute of Direct Marketing (IDM) Key Educational Partner

Graduate careers

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.

Recent graduates have progressed onto roles such as brand development executive at Red Bull, visual matching merchandiser at Marks and Spencer and PR and communications manager at Honda.

Application deadline

15 January

Tuition fees

Students living in United States
(international fees)

£ 14,250per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

Entry requirements

Choose a qualification

UCAS Points : 112

from at least two A Levels.Plus five GCSEs at grades A*–C (9 - 4) including English Language and Maths.

VIEW MORE

University information

De Montfort University

  • University League Table

    81st

  • Campus address

    De Montfort University, The Gateway, Leicester, Leicestershire, LE1 9BH, England

Enthusiastic, dedicated lecturers who have excelled in achieving National Teaching Fellowship awards.
A fully transformed campus based in the heart of the welcoming and multicultural city of Leicester, renowned for its diversity and culture.

Subject rankings

  • Subject ranking

    50th out of 123 5

    32nd out of 84 2

  • Entry standards

    / Max 209
    106 49%

    94th

    5
  • Graduate prospects

    / Max 100
    84 84%

    18th

  • Student satisfaction

    / Max 5
    3.93 79%

    75th

    53
  • Entry standards

    / Max 200
    105 51%

    67th

    2
  • Graduate prospects

    / Max 100
    84 84%

    13th

  • Student satisfaction

    / Max 5
    4.03 81%

    34th

    6

Is this page useful?

Yes No

Sorry about that...

HOW CAN WE IMPROVE IT?

SUBMIT

Thanks for your feedback!