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Business and Marketing MA

Bangor University

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Course options

  • Qualification

    MA - Master of Arts

  • Location

    Bangor University

  • Study mode

    Full time

  • Start date

    SEP-21

  • Duration

    1 year

Course summary

About This Course

This programme is accredited by the Chartered Management Institute (CMI). Students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 Diploma in Strategic Management and Leadership.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

The programme will also develop students’ knowledge and skills across a broader range of business and management subjects, including organisations, their management and the changing external environment in which they operate and develop students’ ability to take a strategic overview of business and organisational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.

The programme will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation in a business or marketing topic. The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

What will you study on this course?

This course explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Application deadline

11 June 2021

Tuition fees

Students living in United States
(international fees)

Information not available

Please check with the institution for most up to date details.

University information

Bangor University

  • University League Table

    65th

  • Campus address

    Bangor University, Bangor (Wales), LL57 2DG, Wales

Subject rankings

  • Subject ranking

    44th out of 122 7

    22nd out of 92

  • Entry standards

    / Max 209
    117 55%

    67th

    14
  • Graduate prospects

    / Max 100
    n/a

  • Student satisfaction

    / Max 5
    4.12 82%

    22nd

    10
  • Entry standards

    / Max 200
    n/a

  • Graduate prospects

    / Max 100
    75.0 75%

    30th

  • Student satisfaction

    / Max 5
    3.99 80%

    47th

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