Business and Marketing

Birmingham Newman University

Our BSc (Hons) Business and Marketing programme merges core business principles with cutting-edge marketing strategies to prepare you for a career at the forefront of industry trends. You’ll develop skills in market research, consumer behavior, digital marketing, and consultancy, ensuring you have the knowledge to create impactful marketing campaigns. Real-world experience is embedded into the course through live projects and the opportunity for industry placements, helping you apply theoretical concepts in a practical context. With input from marketing professionals and guest speakers, you’ll gain industry insights that will set you apart in the competitive marketing field. Whether you aim to work in-house for a leading brand or manage marketing for a startup, this degree will equip you with the creativity and business acumen you need to succeed.