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Business Intelligence and Digital Marketing MSc

Brunel University London

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Course options

  • Qualification

    MSc - Master of Science

  • Location

    Brunel University London

  • Study mode

    Full time

  • Start date

    11-JAN-21

  • Duration

    15 months

Course summary

Overview

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MScis a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

Course content

The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects.

Careers and your future

Our Business Intelligence and Digital Marketing MSc is ideal for practitioners seeking a more commercially relevant and tech industry-oriented master’s qualification rather than an MBA. We prepare you for a career in business and management with the intention that successful graduates will progress to leadership and decision-making roles or develop successful consultancy and advisory businesses of their own.

Our programmes are built with input from business professionals with the specific aim of helping you enter the workplace fully equipped and confident of your abilities. As a masters graduate you’ll be equipped to enter a number job roles, including: Business analyst; Information manager; IT consultant; Marketing executive; Project manager; Social media manager

Some of the well-known names who value Brunel Business School graduates include Accenture, Amazon, Barclays, British Airways, Capgemini, HSBC, Jaguar Land Rover, L’Oréal, McCann, Microsoft, PricewaterhouseCoopers, and Xerox.

Tuition fees

Students living in United States
(international fees)

£ 17,355per year

Tuition fees shown are for indicative purposes and may vary. Please check with the institution for most up to date details.

University information

University image

Brunel University London

  • University League Table

    84th

  • Campus address

    Brunel University London, Kingston Lane, Uxbridge, Hillingdon, UB8 3PH, England

All new international students have guaranteed campus accommodation.
Pre-sessional English courses provide students with intensive English language training before the start of their academic studies.
Brunel offers more than 100 scholarships every year to help international students pay their fees and living costs.

Subject rankings

  • Subject ranking

    64th out of 123 1

    41st out of 110

  • Entry standards

    / Max 209
    121 56%

    66th

    17
  • Graduate prospects

    / Max 100
    64 64%

    81st

  • Student satisfaction

    / Max 5
    3.89 78%

    89th

    12
  • Entry standards

    / Max 236
    137 57%

    41st

    6
  • Graduate prospects

    / Max 100
    83 83%

    48th

    1
  • Student satisfaction

    / Max 5
    3.99 80%

    41st

    17

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