Business Management and Marketing Management BA (Hons)

Teaching takes place at the Queen’s Park Campus.Owners, managers and employees, at all levels, have an important part to play if business opportunities are to be realised. This means careful planning and monitoring, along with excellent management of stakeholder groups, finances and resources. Understanding the importance of an effective communication, marketing activities, quality and, of course, customer care is essential, if organisations are to compete with others trading within the same arena.The Marketing Management course provides you with an opportunity to learn about a dynamic profession and study for a professional qualification with the Chartered Institute of Marketing. At Chester, you will develop a variety of skills and key marketing disciplines which will ensure you are well placed to follow a career in Marketing. You will research a variety of industry-related topics and issues, and develop a range of professional skills.