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Business Management and Marketing with Foundation Year BA (Hons)

Keele University

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Keele University
UCAS CODE: NN52

Course options

  • Qualification

    Bachelor of Arts (with Honours) - BA (Hons)

  • Location

    Main Site

  • Study mode

    Full time

  • Start date

    01-SEP-25

  • Duration

    4 Years

Course summary


Foundation Year

Our Foundation Year provides an excellent alternative route to Keele, providing a unique opportunity to better prepare for your chosen degree, and with guaranteed entry onto your undergraduate course once you successfully complete your Foundation Year. This extra year of study can improve your academic skills, expand your subject knowledge, give you a better understanding of higher education and, perhaps most importantly of all, build your confidence. On the Keele Foundation Year, you'll study on campus, joining our undergraduate community from the outset, with access to all the facilities and support that you'd get as an undergraduate student at Keele.


International Students

For International Students, Foundation Years are delivered through our dedicated on-campus provider, Keele University International College. Applications for International Foundation Years are also handled by KUIC; please do not apply via UCAS as the University will not be able to process your application and you may still be charged the UCAS application fee. To find out more and to apply for an International Foundation Year, visit https://kuic.keele.ac.uk/


Marketing and Business Management

Emerge as one of tomorrow’s talented marketeers or as a future business leader with our Business Management and Marketing BA. You’ll develop vital business knowledge and key marketing techniques, complemented by real world experiences and opportunities to advance your personal and professional potential.


Why choose this course?

- Gain a competitive edge with our Professional and Academic Development Programme- Option to undertake a work placement or entrepreneurship year- Study abroad opportunities- Study alongside innovative companies based in Keele Business School- Application-driven teaching and learning to support the development of practical, creative and analytical skills to shape the next generation of marketing leadersInterested in a programme that covers both business management and marketing in depth? Discover our Business Management and Marketing BA, designed to enhance your subject knowledge and experience through a scaffolded curriculum that provides you with a portfolio of expertise to support you in your career progression. You will gain a comprehensive understanding of the different aspects of business such as business operations, human resource management, leadership and strategy. What role does marketing play in the success of a business? You’ll explore topics such as consumer behaviour, digital marketing strategies, and brand management, while building your confidence in creating effective marketing campaigns and analysing market trends.


About Keele

Keele University was established in 1949 by the former Vice-Chancellor of Oxford University. Founded to meet the needs of a changing world, Keele has always had a pioneering vision to be a different kind of university.We excel in both teaching and research, with some of the most satisfied students in England, and research that is changing lives for the better at a regional, national and global level. Our beautiful 600-acre campus is one of the biggest in Britain – but all the most important services and facilities are on your doorstep, with accommodation, teaching spaces, facilities including a medical centre, sports centre and pharmacy, and a range of shops, eateries and entertainment venues – including the Students’ Union – clustered around the centre.

Application deadline

29 January

Tuition fees

Students living in United States
(International fees)

Information not available

Please check with the institution for most up to date details.

University information

Keele University

Keele University

  • University League Table

    61st

  • Campus address

    Keele University, Staffordshire, Keele, Staffordshire, ST5 5BG, England

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Subject rankings

  • Subject ranking

    Business & Management Stu

    56th out of 122

    31st out of 87 4

  • Entry standards

    / Max 221
    123 56%

    66th

  • Graduate prospects

    / Max 100
    70.0 70%

    61st

    17

  • Student satisfaction

    / Max 4
    2.98 74%

    89th

    14

  • Entry standards

    / Max 204
    121 59%

    53rd

  • Graduate prospects

    / Max 100
    80.0 80%

    36th

    8

  • Student satisfaction

    / Max 4
    3.11 78%

    29th

    28

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