Business Management (Marketing) BSc (Hons)

Cardiff University

In a saturated global business environment, professionals with the ability to implement marketing solutions that stand out are central to the success of contemporary organisations. This means youll be in high demand for roles in the public, private and third sectors with competitive salaries and excellent prospects for career progression. Our BSc Business Management (Marketing) focuses on organisations of all kinds from multinational corporations to social enterprises and charities. This holistic approach ensures you develop the skills to respond to the evolving needs of all businesses, irrespective of sector. Youll develop marketing expertise from our team of international researchers and business practitioners. Theyll introduce you to the practices of buyer behaviour, market research, strategy and advances in technological business and digital marketing. With their support, youll build a skillset to respond to current developments and challenges in business and society, while preparing to launch a successful career or pursue further postgraduate study and research.

Career prospects

We are committed to helping you achieve your professional ambitions, providing you with the skills, curiosity and confidence to make your mark in a competitive job market. Whether you have a clear idea of what youd like to do after university, or no idea at all, we have the tools and support to guide you.

Our graduates go on to a range of industries and professions including banking and finance management, logistics and supply chain management, UK Government and Civil Service, and data analysis.

Within the Business School we have a dedicated Careers Centre offering bespoke business-specific support, including industry placements, internships, work experience and insights.

Youll benefit from career consultations, interview and CV writing workshops, industry-specific events and specialist psychometric assessment and broad skills training.

Graduate careers

• Accountant
• Business Analyst
• Economist
• HR Manager
• Lecturer
• Marketing Executive
• Production Manager
• Stockbroker

Placements

We recognise the importance of gaining work experience during your studies. Our dedicated Placement Manager offers advice on available work placements, internships, work experience and opportunities to enhance your CV and broaden your horizons. Support with job applications and interview techniques is also available from our in-house Careers Consultant.

On the BSc Business Management (Marketing) programme there is the opportunity to undertake a year-long placement. If you decide you would like to take up this opportunity you can either apply for the four-year BSc Business Management (Marketing) with a Professional Placement Year programme or transfer onto it at any time up until the end of your second year of study. The placement is undertaken in the third year of the four-year degree programme.